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Kundenintegration ALS Zweischneidiges Schwert: Ermittlung Von Effekten Der Kundenbeteiligung an Der Leistungserstellung
Paperback
Series: Bestmasters
Investing & FinanceManagementMarketing
ISBN13: 9783658126070
Publisher: Springer Nature
Published: Feb 25 2016
Pages: 107
Weight: 0.38
Height: 0.30 Width: 5.83 Depth: 8.27
Language: German
Die vorliegende Arbeit liefert ein umfassendes Verständnis der nachfragerseitigen Auswirkungen der Kundenintegration. Die Effekte der Kundenpartizipation am Leistungserstellungsprozess werden dabei anhand einer empirischen Analyse im Kontext des Selbstbaumöbel-Sektors ermittelt. Als Untersuchungsdesign wird hierbei die Strukturgleichungsmodellierung gewählt. Im Rahmen der empirischen Analyse können subsequent eine Reihe an positiven sowie negativen Mediatoren zwischen den Konstrukten der Kundenintegration und der Kundenzufriedenheit identifiziert werden. Die Ergebnisse der Arbeit verdeutlichen, dass die Kundenintegration tatsächlich ein zweischneidiges Schwert darstellt.
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