Marketing in 2016

Käufliches Alter(n): Konstruktionen Subjektiven Alterserlebens in Der Marketingkommunikation by Nakao, Christiane

Get Smart Around Your Website Marketing: 7 Essential steps to understand before getting or updating your website by Hickie, Darren

Analyse des Mobile Marketing by Ten Broeke, Kimberley

Accountable Marketing: Linking Marketing Actions to Financial Performance by

Building Your Analytics Shop: A Workbook for Non-Profits by Pelletier, Marianne M.

Get Viral: Video Market by Awde, Rome

Chancen und Risiken von Product Placement auf der Videoplattform YouTube by Anonym

The Authoritative Guide to Email List Building: Growing Revenue and Profit Through Email Engagement by Torres, Jesse

Accountable Marketing: Linking Marketing Actions to Financial Performance by

Die Codierung von Geruchs- und Geschmackserlebnissen in der Werbung by Budnikov, Ekaterina

Lead the Field: How to Become an Authority and Dominate Your Competition by Witty, Adam

A Social Strategy: How We Profit from Social Media by Piskorski, Mikolaj Jan

Welchen Einfluss hat die Ausstattung auf die Attraktivität von Carsharing? Eine empirische Untersuchung zum Nutzungsverhalten in Deutschland by Meixner, Melanie, Henning, Carsten, Reinthaller, Christopher

Small Data: The Tiny Clues That Uncover Huge Trends by Lindstrom, Martin

Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity by Everett, Lesley

Die Bedeutung von Corporate Social Responsibility (CSR) für das Image von Automarken: Eine differenzierte experimental-ökonomische Analyse by Cordes, Martin

Digitale Transformation. Herausforderungen für Unternehmen im B2C Bereich by Albrecht, Jana

Marketing und Ethik in der Pharmabranche: Eine ethische und erfolgsorientierte Bewertung von Strategien und Marketingmaßnahmen by Haas, Kevin

Die Interaktion von Customer Relationship Management und Social Media Prozessen. Schlüssel für eine erfolgreiche Kundenbeziehung? by Danichevski, Denis

Kundenintegration ALS Zweischneidiges Schwert: Ermittlung Von Effekten Der Kundenbeteiligung an Der Leistungserstellung by Rothe, Dominic

Undefeated Marketing: How to Avoid 94 Mistakes & Right Hooks and K.O. Competitors by Mustapha, Zak

Die Sinustypologie als Instrument der Marktsegmentierung. Darstellung und Kritik by Blunck, David

Break-even-Analyse und ihr Anwendungsbereich im Vertrieb by Henghuber, Michael

Prominente Testimonials als Gestaltungstechnik medialer Werbung: Theoretisch-psychologische Wirkungsweisen und empirische Befunde by Hott, Katharina

Werbung im Wandel der Zeit am Beispiel von Justus von Liebigs Fleischextrakt bis 1952 by Swillims, Dana

Are You Buying This?: What Americans Think about Money and Life from an Advertising Propagandist by Robertson, J. J.

Information Systems Strategy. The Case of Inked Apparel by Steve, Richardson

Release the Power of ENTANGLED MARKETING(TM): Moving Beyond Engagement by Rapp, Stan, Jespersen, Sebastian

Million Dollar Plan: Leveraging Technology to Scale by Ganzak, Matthew J.

Colonial Space: Spatiality in the Discourse of German South West Africa 1884-1915 by Noyes, J. K.

Contemplating Corporate Marketing, Identity and Communication by

Drivers of Participation in Collaborative Consumption Ventures by Heil, Anna Catharin

Creditworthiness of private persons. An approach using social network sites by Schweizer, Jochen

The role of perception in consumer behaviour by Erlenkamp, Marco

Konzeption einer Studie zur Kundenzufriedenheit für einen Betrieb im Anlagenbau by Deutschländer, Matthias

Brewing, Beer and Pubs: A Global Perspective by

The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis Across Countries by Krüger, Franziska

Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It! by Bassett, Michelle a., Osinubi, Temitayo a.

Er Leiden Vele Wegen Naar Het Buitenland by Jagersma, Pieter Klaas

Der Multi-Channel-Vertrieb. Chancen und Risiken des Vertriebs über das Internet by Bernhard, Christian

Strategic brand management of Swiss MedTech companies in China: A qualitative multiple-case study by Zeder, Selina

Hizli Tuketim Urunleri Perakendeciligi (FMCG) Sektorunde Tuketici Etnosentrizmi by Varol, Cenk

Y kusagi Online Alisveris Trendleri: Pazarlama ve Yonetim Organizasyon Uygulamalari by Çora, Hakan, Aydin, Samet

Hack E-mail: Connect with Anyone, Build your Business and Brand, Become an Unstoppable Force by Flood, Danny

Uniqueing Your Brand: The Secret Chemistry behind Why Some Companies are Loved and How to Create Your Own Fiercely Loyal Customers and Highl by Jochum, Jeff

Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Baer, Jay

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8) by Bruner, Gordon C., II

Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt: Eine Strukturgleichungsanalyse by Pocher, Raymond

Marketing Management. Der Einfluss von Emotionen auf das Verhalten von Coca Cola-Konsumenten by Sbou, Louna

Die Loyalität des Kunden. Formen, Wirkmechanismen und Effektivität von Kundenbindungsprogrammen by Diedrich, Torsten

The Drivers of Wearable Device Usage: Practice and Perspectives by

Gehirngerechtes Online-Marketing. Anwendungsmöglichkeiten des Neuromarketings im Online-Marketing by Schluse, Sebastian

Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitu by Marchev, Plamen

Facebook Marketing: Facebook Advertising: 30 Highly Effective Strategies for Business, Advertising, Generating Sales and Passive Income. by Robbins, A. J.

GROW RICH By Reclaiming The American Dream: What would an America without a Middle Class look like by Georges, Al

Marketing AI(TM): From Automation to Revenue Performance Marketing by Roberts, Stevan, Grdodian, Greg

Analyse von Online Recruiting Instrumenten: Mit Vertiefung von Social Media Diensten by Bachinger, Sabrina

Market selection and Market entry decisions for foreign markets. Lambertz GmbH & Co. KG's gingerbread by Bergmann, Elena

Blue Ocean Strategy. How IKEA created a new market by Wenzel, Henning, Förster, Andreas

Analyse eines Business-to-Business-Mailings mit Verbesserungsvorschlägen by Anonym

Marketing strategy for the adidas adizero f50 micoach 2012 by Wenzel, Henning

Der Effektive Einsatz Kreativer Pausen Im Rahmen Der Werbegestaltung: Die Wirkung Und Optimale Ausgestaltung Einer Inkubationsphase Im Kontext Der Sel by Schütmaat, Sarah

Kundenintegration Und Kundenbeziehungen: Konzeption, Wirkungsmechanismen Und Managementimplikationen by Meik, Julia

Where Does the Money Go? Monthly Budget/Planner by @. Journals and Notebooks

Dine on a Dime! Meal Planner and Budget Organizer by @. Journals and Notebooks

The Entertainment King. A Case Study of Walt Disney Co. by Anonymous

Kreativität und Werbung in Agenturen und Unternehmen heute by Wawryniuk, Alicja

Lettre sur le commerce des livres by Diderot, Denis

It's The Follow Up, Stupid!: A Revolutionary Covert Selling Formula To Doubling Your Business At Zero Cost Thanks To Automated Email Campaigns by Gambacorta, Tiz

The New Way to Market for Manufacturing: Innovation That Grows Your Business by McDuffee, Bruce

Marketinginnovationen: Empirische Studien Zu Erfolgswirkung Und Treibern by Hütter, Manuel

The 90 Day Plan to Marketing Your Book - Workbook by Se, Melissa

Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique by Vilotic, Ivana

Internationale Markteintrittsstrategien und Timingstrategien vom Lebensmitteldiscounter Aldi (-Nord und -Süd) by Brüß, Laura

Organisationales Beschaffungsverhalten. Vergleich der Totalmodelle nach Webster/Wind und Sheth by Knies, Markus

Marketing in der Fitnessbranche. Preismanagement, Kooperationen, Analysemethoden, Corporate Identity und Digitalisierung by Engelmann, Lea Kim

Mobile Marketing. Trends und Erfolgsfaktoren für ein erfolgreiches Direktmarketing by Anonym

Work for 4 Years, Get Paid for 40: A Woman's Guide to Independence & Prosperity by Lofranco, Camilla

International Business: Concepts, Methodologies, Tools, and Applications, VOL 1 by

International Business: Concepts, Methodologies, Tools, and Applications, VOL 2 by

International Business: Concepts, Methodologies, Tools, and Applications, VOL 3 by

International Business: Concepts, Methodologies, Tools, and Applications, VOL 4 by

Kundenzufriedenheit und Kundenloyalität: Eine empirische Studie im Bereich Autohandel by Rebmann, Thorben

Tender Are The Knights: ...and all Extraordinary Leaders by Harmeling, Brenda Furey

Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf by MacInnes, Carl, Steidl, Peter

Mastering the New Media Landscape: Embrace the Micromedia Mindset [16 Pt Large Print Edition] by Henricks, Barbara Cave, Shelton, Rusty

Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan by Kohlbacher, Florian, Prieler, Michael

Recruit and Grow Rich: How to Quickly Build a Successful Network Marketing Business by Recruiting Smarter, Not Working Harder by Ward, David M.

Nachhaltiger Bekleidungskonsum. Eine Literaturanalyse zum Kaufverhalten von Slow Fashion by Mann, Josefine

Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry by

Public Relations Impacts the World by Cushman, Aaron

Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (Ams) Annual Confer by

Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability by Smith, N. Craig

YouTube Marketing: Winning an Audience and Making Cash by Mace, Brendan J. T.

Fully Booked by Dean, Carolyn S.

Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion) by Mourey, James a.

Capon's Marketing Framework-4th edition by Capon, Noel

Managing Marketing in the 21st Century-4th edition by Capon, Noel

Return of the Hustle: The Art of Marketing with Music by Sheinkop, Eric

Ignite Your Life by Tracy, Brian, Nanton, Nick, Dicks, Jw

The Boomer's Ultimate Guide to Social Media Marketing: Learn How to Navigate the Digital Highway by Amadio, Kalynn

Focus on LinkedIn: Create a Personal Brand on LinkedIn(TM) to Make More Money, Generate Leads, and Find Employment by Lowe, Richard G., Jr.

Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook by Gordon, Valerie S., Higginbottom, Patricia C.

Representation eines Unternehmens als Marke. Anforderungen an eine Website by Rastoder, Amra

Ein Literaturbericht zu "Movements and Media as Interacting Systems von William A. Gamson und Gadi Wolfsfeld: Ist der Text zur Analyse von Interaktion by Biedermann, Nicole

Internet Marketing for Practitioners by Gallagher, Scott P., Matthys, Nick

Global Perspectives on Contemporary Marketing Education by

Publish to Profit: A Proven 4-Step System For Attracting New Higher Paying Customers by Dougherty, Keith M.

Resale Price Maintenance After Leegin: The Curious Case of Contact Lenses by Krotz, Riley T., Gundlach, Gregory T.

Realtor Branding: Marketing Yourself for REAL ESTATE SUCCESS by Sang, Irina Kim

Brand Vision Archetypes: Creating Brands With Meaning by Steidl, Peter, Boehm, Kim

Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement by

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries by Koinig, Isabell

Architecting Experience: A Marketing Science and Digital Analytics Handbook by Wheeler, Scot R.

Il mondo cambia veloce: cultura digitale by Giuliani, Francesco

Inhalte und Umsetzung des Nachhaltigkeitsprogramms der Siemens AG by Singer, Christian

How To GET MORE New Customers, Clients And Patients With Direct Mail by Urbina, Victor

Practical Guide to Understanding Your Pricing Options: Price Your Product or Service for Strategic Objectives by Imke, Steven

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Brinker, Scott

Produktdesign: Eine Empirische Untersuchung Zu Definition, Messung Und Auswirkungen Auf Das Verhalten Von Konsumenten by Schwemmle, Martin

Case-Based Evidence - Grundlagen Und Anwendung: Prognose Und Verbesserung Der Akzeptanz Von Produkten Und Projekten by Hofmann, Georg Rainer, Schumacher, Meike

Industrielle Dienstleistungen: Wie Produzierende Unternehmen Ihr Dienstleistungsgeschäft Aufbauen Und Steuern by Seiter, Mischa

Die Systeme Der Progressiven Kundenwerbung Unter Besonderer Berücksichtigung Des Multi-Level-Marketing-Systems by Schöpper, Bianca

The Growth Hacker's Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer by Goldenberg, Jeff, Hayes, Mark

Total Market Takeover(R) For Your Professional Practice by Van Wechel, Gordon, Michael, Jennine

Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook by Gordon, Valerie S., Higginbottom, Patricia C.

Success With The Media: Everything You Need To Survive Reporters and Your Organization by Sipes Jr, Leonard Adam

The Participant Principle by Middlemiss, Maya

Six Simple Steps to Get More Clients, More Profits, and More Free Time: for Accountants and Bookkeepers by Leyva, Sandi

Der Markenwert von Banken. Einflussfaktoren, Instrumente und Bewertungsmethoden by Bröker, Farshid

7 Day SEO Bootcamp: Master SEO Easily & Effectively by Brandblast

Understanding Social Media: How to Create a Plan for Your Business That Works by Ryan, Damian

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence by Struhl, Steven

Monetize Your Message - Paperback: The Training and Internet Marketing Mashup That Will Transform Your Message Into A Publishing Powerhouse by MacMillan, J. Scott

Brands with a Conscience: How to Build a Successful and Responsible Brand by

Chartered Public Relations: Lessons from Expert Practitioners by

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Wragg, David

Brand Psychology: Consumer Perceptions, Corporate Reputations by Gabay, Jonathan

When Digital Becomes Human: The Transformation of Customer Relationships by Belleghem, Steven Van

Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion by Clark, Nigel

Rethinking Prestige Branding: Secrets of the Ueber-Brands by Kuehlwein, Jp, Schaefer, Wolfgang

Valuable Content Marketing: How to Make Quality Content Your Key to Success by Jefferson, Sonja, Tanton, Sharon

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Strong, Colin

Erfolgreiche Etablierung von Marken öffentlicher Unternehmen unter Einbezug des Customer Relationship Managements by Zschimmer, Susanne

Veränderungen des Suchmaschinenmarketings im Kontext der mobilen Entwicklung by Skoczykloda, Robert

Keeping Shtum and Other Communication Strategies: A disruptive look at public relations, reputation and crisis management that redefines communication by Olivant, Steven

Successful Management in the Digital Age by Harte, John

Global Marketing Strategies for the Promotion of Luxury Goods by

Innovative Ansätze im Kundenbeziehungsmanagement. Strategien, Probleme und Lösungsansätze by Ringel, Philip

Lead Generation - Tutto quello che ti serve è qui!: Tecniche di Web Marketing e Comunicazione per trovare VERAMENTE nuovi clienti by Petrucci, Massimo

Adventures In PR by Pearlstein, Leo

Effective Sustainability Communication for Music Festivals and other Mega-Events: Find out how to Green the Crowd by Hillmer, Franziska

The Ugly Side of Sales by Sangel, Edna

Akzeptanz Durch Inputorientierte Organisationskommunikation: Infrastrukturprojekte Und Der Wandel Der Unternehmenskommunikation by Krebber, Felix

Perspektiven Des Mobile Banking in Deutschland: Implikationen Auf Basis Einer Untersuchung Von Angebot, Nutzern Und Umfeld by Tiwari, Rajnish, Buse, Stephan, Grabner, Constantin

How To Build A Million Dollar Tax Resolution Practice In 12 Months Or Less by Bowman, Jassen

Truth in Marketing: A Theory of Claim-Evidence Relations by Anker, Thomas

Content Marketing Coup: Desktop Battle Book by Brookes, Dane

50 Simple Ways to Increase Brand Visibility by Rang Mas, Jae M.

The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce by Chen, Michael

Accountant Marketing Secrets: Explosive Strategies to Instantly Improve Your ACCOUNTING Business and Increase Your Income Fast by Stone, A. J.

Real Toy Story by Clark

Neuromarketing Essentials: What Every Marketer Needs to Know by Steidl, Peter

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers by Solomon, Robert

Agile Markenführung: Wie Sie Ihre Marke Stark Machen Für Dynamische Märkte by Jeromin, Christoph, Bruce, Annette

Thriving in a Disruptive Legal Market by Shallcross, Susan L.

Creativity Counts: Idea-rich creative strategies by Hooey, Bob 'Idea Man'

Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia by Wood, Mike

Small Business Marketing in a Week by Sealey, John

Save the Whales - Don't Cry for Them! How the Social Movement Brand 'Sea Shepherd Conservation Society' Eludes Compassion Fatigue through Branding by Weigel, Marcel

Marketing Unplugged - Spotting the Elephants in the Room by Srivastava, Suman

Organic Input Production and Marketing in India Efficiency, Issues and Policies (CMA Publication No. 239) by

Kündigungsmanagement von Kundenbeziehungen: Kommunikationsstrategien zur Beendigung von Geschäftsbeziehungen by Schwartz, Isabell

Incentivierung und Multi-Channel-Integration des Kundenengagements und ihr Einfluss auf die Kundenloyalität by Gerdes, Sina

Advertising in New Formats and Media: Current Research and Implications for Marketers by

Multi-Channel Im Stationären Einzelhandel: Ein Überblick by Jäger, Reingard

Growth Strategist's Guidebook: Plan Before You Post, Publish or Pay-Per-Click by Kinney, Tim

How do metaphors in advertising influence consumer response? by Hrnjadovic, Dejla

Supermarkt vs. Discounter. Unterschiede zwischen den Konsumenten und daraus resultierende Management-Implikationen by Schmid, Irena

Location-Based Advertising Im Kontext Von Big Data: Determinanten Der Konsumentenakzeptanz by Warwitz, Claudius

Beyond Start-Up Lane: A Marketing Crash Course for Start-Up Entrepreneurs by Davis, Willie

Linking Smallholder Producers to Modern Agri-Food Chains: Case Studies from South Asia, Southeast Asia and China by

Fresh Food Retail Chains in India: Organisation and Impacts (CMA Publication No. 238) by

Einweiser- Und Patientenbeziehungsmanagement Im Krankenhaus: Die Option Der Direkten Patientenakquisition Und -Bindung by Burghardt, Katrin

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by

Marketing for CEOs: Death or Glory in the Digital Age by Legg, Ben

El marketing mix: Las 4Ps para aumentar sus ventas by 50minutos

La psicología de la Gestalt: Cómo sacar provecho de la mente humana by 50minutos

El benchmarking: La importancia de analizar el mercado by 50minutos

Services Marketing: People, Technology, Strategy (Eighth Edition) by Wirtz, Jochen, Lovelock, Christopher

Cómo Hacer Seguimiento Con Tus Prospectos Para Redes De Mercadeo: Convierte un Ahora no En un ¡Ahora mismo! by Schreiter, Keith, Schreiter, Tom Big Al

Becoming The Friend In The Business: going from sales person to trusted advisor by Towne, Gregory

Linkedin Mastery for Entrepreneurs by Reed, Chris J.

Der Einfluss Unbekannter Werbegesichter Auf Die Wahrnehmung Der Markenpersönlichkeit by Lange, Anne

Practical Business Marketing and Advertising Strategies: How you can successfully market and advertise your business using platforms like affiliate ma by Kennedy, Calvin

Why People (Don't) Buy: The Go and Stop Signals by Chakravarti, Amitav, Thomas, Manoj

Dialogmarketing Perspektiven 2015/2016: Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress Für Dialogmarketing by

Stop Selling. Start Helping.: And See How Your Business Grows! by White, Matt

Optimal Search for Moving Targets by Royset, Johannes O., Washburn, Alan R., Stone, Lawrence D.

The Bacon System: Sizzlin' Hot Recipes That Grow Your Business by Basilico, Brian