Marketing in 2016

Optimal Search for Moving Targets by Washburn, Alan R., Stone, Lawrence D., Royset, Johannes O.

The Bacon System: Sizzlin' Hot Recipes That Grow Your Business by Basilico, Brian

Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships by Uslay, Can, Bayraktar, Ahmet, Malhotra, Naresh K.

Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands by Hanover, Dan, Smith, Kerry

Passive Income: Start a Digital Business, Make Money Online, and Work from Home by Mace, Brendan J. T.

Political Media Relations Online as an Elite Phenomenon by Kocks, Jan Niklas

Marketing ACE: Real-World Ideas & Strategies to ACE Apartment Marketing by Yurcich, Michele L.

Regionalgeld als Marketinginstrument. Untersuchung der Möglichkeiten anhand der Donauwörther Regionalgeld-Initiative by Oeser, Kathleen

Local Marketing Made Simple: Online Marketing Strategies to Grow Your Business by Fleischner, Michael H.

Linkedinsider Marketing: How to Use LinkedIn as Social Media Capital in Your Business by Hall, R. Scott

Nachrichten - Klassisch Und Multimedial: Ein Handbuch Für Ausbildung Und PRAXIS by Schwiesau, Dietz, Ohler, Josef

Consumer Psychology: A Study Guide to Qualitative Research Methods by Schwarzenbach, Jessica, Jürgens, Uta Maria, Hackett, Paul M. W.

Service Excellence: Creating Customer Experiences that Build Relationships by Bolton, Ruth N.

Breeding Gazelles: Fast Growth Strategies For Your Business by Bradbury, Dan

Differentiation as the key to success. A marketing plan for Starbucks by Reinhard, Katharina

Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want by Horowitz, Shel, Levinson, Jay Conrad

Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing by Leviz, Jen

Worthless Sponsor Jokes: Network Marketing Humor by Schreiter, Keith, Schreiter, Tom Big Al

Recruiting Up: How I Recruited Hundreds of Professionals in my Network Marketing Business and How You Can, Too by Ward, David M.

Digitalisierung als Erfolgsfaktor für den stationären Einzelhandel in der Stadt Bautzen: Situationsanalyse und Handlungsempfehlungen für die Wirtschaf by Hache, Katja

Growing a Salon on $100 Marketing Budget by Kraus, Elizabeth

AgriMarketing Your AgriBusiness: A Guide To Marketing & Promoting Your Ag Business by Cerny, Laurie A.

Performance Measurement im Einzelhandel: Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen E by Harrauer, Verena

Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr by Schmidt, Toni

The Marketing Book by

Market The 'Bleep' Out Of It: Getting Your Business Where You Want It to Be by Harter, Roderick L.

Story First Marketing: Move Your Customers to Action by Cochrane, Brad

Principles of the Mail Order Business by Swett, Arthur Eugene

Essentials of International Marketing by Brady, Donald L.

Fill Your Books - 5 Keys To Making More Money From Your Business: How To Get More Leads, Close More Deals & Take More Time Off by Clark, Jonathan M.

The Power of Connected Marketing: 3 of the World's Leading Marketing Experts reveal their proven Online, Offline & In-store Strategies to grow your Bu by Glenn Pasch, Tracy Myers, Troy Spring

Erfolgsfaktoren des viralen Marketings in Social Media by Garske, Stanislava

On-Purpose CEO Presents: Bigger Business Blueprint: Modern Marketing, Innovation & Scalable Growth by Jason, Palliser

The E-Commerce Guide For Small Business by Kazmierczak, Greg

Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back by Pw (Pariza Wacek), Michele

Social Media: How to Skyrocket Your Business Through Social Media Marketing! Master Facebook, Twitter, YouTube, Instagram, & LinkedI by Anderson, Andy

Demonstrations of Digital Marketing Professionalism by McLaughlin, Garland L.

Brand New Justice by Anholt, Simon

Team Sports Marketing by Wakeland, Kirk

Case Studies for Marketing Students by Roy, Kisholoy

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Weber, Daryl

Account-Based Marketing for Dummies by Vajre, Sangram

Arbeitswelt Im Zeitalter Der Individualisierung: Trends: Multigrafie Und Multi-Option in Der Generation Y by Ternès, Anabel, Ewinger, Dunja, Koerbel, Juliane

Build Your Author Platform in 10 Simple Steps: Find Loyal Followers, Improve Brand Recognition, & Increase Sales With Simple Social Media Marketing St by Thomas, Tracy J.

The TV Brand Builders: How to Win Audiences and Influence Viewers by Clutterbuck, David, Mawer, Charlie

How Cool Brands Stay Hot: Branding to Generations Y and Z by Van Den Bergh, Joeri, Behrer, Mattias

The Marketing Book by

Ethics in Public Relations: A Guide to Best Practice by Parsons, Patricia J.

La pirámide de Maslow: Conozca las necesidades humanas para triunfar by 50minutos

Fascinate: How to Make Your Brand Impossible to Resist by Hogshead, Sally

Amplify Your Business: The Rockstar Professional's Guide to Marketing Success: Volume 1 by Torres, Manny, Harper, Kenny

The New Production of Users: Changing Innovation Collectives and Involvement Strategies by

Attract Customers Now From Facebook: Simple Cost-Effective Marketing For Entrepreneurs by Gregory, Bret

Bed & Breakfast di Successo: Strategie efficaci per avere più prenotazioni pagando meno commissioni by Cecchelani, Omar Davide

Trademark Power: An Expedition Into An Unprobed And Inviting Wilderness by Buck, Glen

Corporate Books: Hochwertige Instrumente Der Unternehmenskommunikation by Klug, Sonja Ulrike

PR Industry in Vietnam: Why it has no PR association by Le, Tran Bao Phuong

The Dynamic 6: Social Media Presence by Shukoor, Rateb rock

Go Mobile Now Or Die: Why Your Business Must Adopt Mobile Marketing Now Or Be Left Behind by Shukoor, Rateb Rock

Top 20 Social Media Marketing Tips: Tips you should know before you start your social media marketing by Jeanes, Violet

Lead Generation: Theory and Practice by Andreeva, Ksenia

Secret Power: Reveals the 5 supreme arts of influencing the behavior of the crowd by Le, Tran Bao Phuong

Cruise Business Development: Safety, Product Design and Human Capital by

Successful Management in the Digital Age by Harte, John

Marketing Management by McEarly, James

Marketing en esencia: Gestiona tu marca personal, profesional y empresarial by Ada, Leyva

The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career by Weinhold, Rob, Cowherd, Kevin

Handbuch Controlling Der Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen by

Monetizing Innovation: How Smart Companies Design the Product Around the Price by Tacke, Georg, Ramanujam, Madhavan

21 Day PR Action Guide: The Who, What, When and Where to Launch a Successful PR Campaign by Tennant, Michelle, Gerber, Drew

Linkedin Mastery for Entrepreneurs by Reed, Chris J.

Contagious: Why Things Catch on by Berger, Jonah

The 5 Levels of Formality: How to Best Avoid Rejection, Ridicule & Resistance when Prospecting People for your Network Marketing Business...and w by Rich, Danny, Robinson, Paul

Perfect Customer: Who Has Your Money? by Bacak, Matt

TWIST - How Fresh Perspectives Build Breakthrough Brands by Cottineau, Julie

Werbestrategien und Werbewirkung auf Online-Videoplattformen. Eine Analyse im Kontext zweiseitiger Märkte by Gerhardt, Johannes

Fragen und Antworten zu Bildungsmarketing und Programmplanung by Volk, Markus

Whatever Happened to you.... CHANGE by Wanjala, Reuben

Definieren von Käufergruppen und Entwickeln von Marketing-Programmen für den Online-Neuwagenvermittlungsmarkt: Marktsegmentierung by Meidl, Daniel

Advertising and its Mental Laws by Adams, Henry Foster

Entrepreneurship im Onlinegeschäftswesen. Erfolgsfaktoren und Umsetzung von internetbasierten Unternehmensgründungen: Frühe Unternehmensphasen im Foku by Vogt, Simon

Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation by Bischoff, Anna Lena

Mail-order Made Easy by Rittenberg, Max

The Functions of the Book Club; by Harper, Henry Howard

Fit durch Fast Food? Selbstbetrügerische Wege zur Wunschfigur: Die Bedeutung selbstregulierender Prozesse für den Konsum von Lebensmitteln by Loytved, Martin, Kunze, Marco

Potenzialanalyse der Nutzung von Social-Media Netzwerken in der Küchenmöbelbranche by Werning, Tobias

PR In A Box: Creating a Buzz Around Your Brand by Rayner-Langmead, Simon

"Television: The Revolution," by Lee, Robert Edwin

The Authority Guide to Marketing Your Business Book: 52 easy-to-follow tips from a book PR expert by Cooke, Chantal

Die Güte Verschiedener Befragungsmethoden Zur Umweltbewertung: Ein Vergleich Der Validität Von Contingent Valuation, Conjoint- Und Discrete Choice-Ana by Todorova, Maria

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Diehl, Gregory V.

Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! by Hennerberg, Gary

Der Nutzen von Produktbilanzen. Herkunft, Untersuchungsmethoden und Anwendung von Produkt-Ökobilanzen by Baier, Alexander

Have Fun Promoting Your Small Business: Ideas To Grow Your Business by Backen, Darrell

Network Marketing Success by Rohleder, T. J.

The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices by Saavedra, Claudio a.

Best Ager erobern das Marketing: Wie Unternehmer Senioren als Kunden ansprechen und für sich gewinnen by Senf, Yvonne, Puczylowski, Alina

Methoden der Kundenbindung. Darstellung und kritische Analyse des Instruments Kundenclub by Borghardt, Miriam

#180in120 Recharge Your Business in 120 Days: : A candid look at one leader's journey to change her business. (black & white) by Gallagher, Laura

Why The Black Sheep Wins: How Being Totally Different Will Make Your Business More Money by Williams, David W.

Customer Relationship Management. Eine kritische Analyse der Möglichkeiten und Grenzen dargestellt am Beispiel der Bayerischen Motoren Werke Aktienges by Wagner, Dominik

Die preispolitischen Instrumente des Handelsmarketings. Darstellung und kritische Würdigung by Krotov, Evgenij

Facebook als Kommunikationsinstrument. Chancen und Risiken für Dienstleistungsunternehmen by Starck, Henry

Die Notwendigkeit der Förderung von Diversity in Unternehmen by Baier, Alexander

SEO Secrets, Myths, and Truths to Being Found Online by Livingston, Becky

Why i should write a book: The smart entrepreneurs secret to massive leverage and growth by Arhunmwunde, Osamede

Online brand communities: Value creating capabilities of brand communities on Facebook by Bakeberg, Bastian

Der Einsatz von Social Media im Bereich der Schweizer Motorfahrzeugversicherungen by Maier, Max

Female Business Owners in Public Relations: Constructing Identity at Home and at Work by Weidhaas, Allison

Kooperation und Grenzziehung in der Personalkommunikation. Eine Analyse der Diskussion in Branchenmagazinen by Henschel, Christiane

Websites That Work: 10 Low-Cost, High ROI Internet Marketing Strategies by Scott, Paul J.

The marketing mix of "Coca-Cola Life" by Anonym

Sales Coaching by Benedict: Vertriebserfolg Mit Klaren Strukturen Und Herz by Herndl, Karl

150 Nichos Quentes: Como Identificar Segmentos de Mercado Poderosos e Lucrar com Eles by Saullo, Eldes

Got Media?: A Mini Preparation Handbook for Powerfully Positioning Your Media Success by Waters, Alicia

Green Energy Network Marketing MLM Email Prospecting Messages: Perfect for North American Power, Veridian, and Powur by Williams, David

Managing Public Relations and Brand Image through Social Media by

Making a Difference Through Marketing: A Quest for Diverse Perspectives by

Small Business Marketing Strategies All-In-One for Dummies by

Möglichkeiten und Grenzen der Qualitätssteigerung von Mitarbeiterzeitschriften in Deutschland by Bubenzer, Cornelius

Die Wechselwirkung zwischen Unternehmenskultur und Corporate Social Responsibility by Opsand, Brigitte

Corporate Social Responsibility. Nachhaltigkeitsmarketing bei der Paulaner Brauerei by Baier, Alexander

Unit Pricing: Empirical Investigations of Its Influences at the Product and Retailer Levels by Himbert, Lena

Corporate Kingdom: Secret Etiquettes - Dominion Through Kingdom Professionalism by Davis, T. L.

News, Ads, and Sales: The Use of English for Commercial Purposes by Opdycke, John Baker

Servicetransformation: Entwicklung Vom Produktanbieter Zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement by

Employer Branding bei der Deutschen Bahn by Baier, Alexander

Local SEO by Singleton, Phil, Perry, Ray L.

How to Make Money in the Printing Business: A Book for Master Printers Who Realize That There Is a Practical Side to the Art, and Who Desire to Know t by Nathan, Paul

Blogger Relations in der PR. Eine Analyse der Potentiale und Grenzen von Blogger Relations in der Unternehmenskommunikation by Herzmann, Hanna

11 Irrtümer Über Marken: So Gelingen Markenaufbau Und Markenführung by Munzinger, Uwe

Disclosure Behavior of European Firms Around the Adoption of Ifrs by Erkens, Michael H. R.

Values That Sell by Kaminski, John, Kato, Dean, Rogers, Jeff

The Business of Writing: A Practical Guide for Authors by Van Rensselaer, Alexander, Holliday, Robert Cortes

Press Correspondence and Journalism by Hadlock, Edwin Harvey

Video-Marketing Mit Youtube: Video-Kampagnen Strategisch Planen Und Erfolgreich Managen by Seehaus, Christoph

Implicit Memory: Theoretical Issues by

Technology and Organization (Rle: Organizations): Power, Meaning and Deisgn by Scarbrough, Harry, Corbett, J.

Google Marketing Analysis by Steve, Richardson

Interne Organisationskommunikation: Theoretische Fundierungen Und Praktische Anwendungsfelder by

Finally Human: Using digital media to restore culture and better our world. by Hutchins, Bob

Herding Goldfish: The Professional Content Marketing Writer in an Age of Digital Media and Short Attention Spans by Knauer, Gene

Research Methods for Operations Management by

Objective Based Selling: How to sell more material handling equipment (by focusing on the customer instead of the stuff) by Moore, Gary T.

Vernetze Mitarbeiter, Stifte Sinn: Employee Relationship Management Am Beispiel Eines Hidden Champions by Schoiswohl, Martin A.

Market Entry in China: Case Studies on Strategy, Marketing, and Branding by

It's Not About Us - It's All About Them (Large Print Edition) by Butler, Martin

YouTube Mastery: How business YouTubers broadcast 10,000 views a month, gather subscribers and and grow business traffic online by Levy, Tim

Estrategia de contenidos: Técnicas para que tu empresa crezca by Sanagustin, Eva

The Writer's Conquest: Establish a Brand by

El Libro Visual de Marca Personal by Velasquez, Andres

Video Growth Hacking for Channel Chiefs: Simple strategies to help your channel partners achieve double-digit growth by Cassard, Robert

Verlässlichkeit ALS Beschaffungskriterium: Signale Für Die Einhaltung Von Anbieterversprechen Im Business-To-Business-Bereich by Nolte, Philipp Johannes

Visuell Berichten: Eine Studie Zum Potenzial Der Gestaltung in Geschäftsberichten by Voelzkow, Alena, Grosse, Gisela, Ripperda, Katharina

The Dominant Brand: Setting, Getting, Never Regretting, Every Cent You Are Worth by Smith, Andrew

Affiliate Business Cashflow by Akintayo, Stephen

Principles of Marketing by

Handbook of Research on Consumerism and Buying Behavior in Developing Nations by

Inbound Marketing 101 How 2 Make Your Business a Magnet for Inbound Prospects: Stop Cold Calling Today by Williams Phd, Billy R.

Marketing Management by

MetricsMan: It Doesn't Count Unless You Can Count It by Bartholomew, Don

Wirkungen Zeitlicher Verlängerungen Von Verkaufsförderungen by Bruns, Andrea

Analytical Modeling Research in Fashion Business by

Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands by Berz, Jennifer

Behind the Red Door: Unlock Your Advocacy Influence and Success by Moore, Karen B.

On Target Marketing: A Road Map to Driving a Stampede of Local Targeted Internet Leads to your Business! by Driggers Jr, Mike, Baker, Vince W.

Power Marketing: An Aussie Guide to Business Growth by Lancaster, Jennifer

Essentials of Marketing by

How to Write Letters that Sell: Copywriting Techniques for Achieving Success through Direct Mail and Emails by Godefroy, Christian H.

Marke Neu Denken: Paradigmenwechsel in Der Markenführung by

The Content Driven Product Launch: How B2B businesses can use content marketing to power new product launches by Passanante, Michael

Digital Marketing Innovations: New Concepts In Digital Marketing by Backen, Darrell

Content Marketing Management: 100 Praxis-Tipps, wie Sie mit der richtigen Content Strategie Ihre Markenbekanntheit steigern, den Web-Traffic erhöhen by Mühlenbeck, Frank

Marketing Theory: A Student Text by

Fans On Fire: How to Skyrocket Your Leads, Sales, and Reputation with The Most Trusted Form of Marketing by Kenemore, Tom

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads! by Halbert, Bond

The Most Powerful Business Tool Ever to Exist: 28 Ways a Book Can Help You Successfully Position Yourself as an Authority, Build Your Business, & Dram by Lyon, Weston

Your EPIC Book Launch: How to Write A Book, Launch Your Book into a #1 International Bestseller, Raise Your Income, Make Money Online, and Bu by Carruthers, Rory, Jordan, Jason P.

Marketing Performance: How Marketers Drive Profitable Growth by Freundt, Tjark, Gordon, Jonathan, Bauer, Thomas

Advances in National Brand and Private Label Marketing: Third International Conference, 2016 by

That First Client: How Purpose-Driven Entrepreneurs Can Find and Attract Their First Ideal Client by Celeste Ma, Jill

The New Brand You: Your New Image Makes the Sale for You by Broad, Julie

Möglichkeiten und Grenzen des Mobile-Marketing bei der Markteinführung von Automobilen by Ziegler, Florian

The DIY of LinkedIn Marketing: Using LinkedIn for Marketing is an Amazing Way to Get More Leads and Grow Your Business by Walden, Randy

Rückkehrintention Und Erfolgreiche Spenderrückgewinnung: Konzeption Und Empirische Befunde by Parwoll, Moritz

Glorifying the Simple Life: Analyses of Socio-Psychological Constructs in the Context of Reality TV by Hammes, Eva Katharina

TTIP und die möglichen Folgen für den Geoschutz: Eine Analyse der Chancen und Risiken des Abkommens für KMUs und geografische Herkunftsbezeichnungen by Hofmeier, Marion

Porters Five Forces. Innovation through Business, Engineering and Design: How does rivalry in a market as well as customer expectations influence the by Bischoff, Anna Lena

Determining Consumer Behaviour in the Catering Industry: A Case Study Of Starbucks UK by Schoja, Viktoria

Why Should Companies Invest in Social Media Marketing?: Parameters and Means for Performance Measurement by Schoja, Viktoria

Digital Marketing: The Definitive Beginner's Bundle: How To Establish Your Presence Online And Reach A LOT Of Customers With These Essent by Richards, Adam

The Complete Network Marketing Book by Olivis, Argena

Online Marketing Books: Establish Your Online Presence and Reach Tons of Customers (Dirt Cheap) with These Practical Guides by Richards, Adam

An application of the American Customer Satisfaction Index Model (ACSIM) in the Nepalese Mobile Phone Sector by Dahal, Kaji Bahadur

Alumni-Netzwerke Von Unternehmen: Theoretische Und Praktische Perspektiven by Schwägerl, Christian

Möglichkeiten und Grenzen des Neuromarketings in der Bankenbranche by Kus, Thomas

Predictably Irrational, Revised and Expanded Edition by Ariely, Dan

Reputationsmanagement im Tourismus. Auswirkungen von Gästebewertungen im Social Web: Lassen sich Online-Bewertungen und Kommentare vorteilhaft für wir by Gnoss, Sascha

Handbuch Strategische Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen by

Marketing of Nike. An Analysis of Relationships with Customers and Suppliers by Neuhausen, Frank