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Essentials of International Marketing

Essentials of International Marketing

Hardcover

EconomicsMarketing

ISBN10: 1138140538
ISBN13: 9781138140530
Publisher: Routledge
Published: Apr 22 2016
Pages: 416
Weight: 2.35
Height: 0.94 Width: 8.00 Depth: 10.00
Language: English
Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e

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