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Essentials of International Marketing

Essentials of International Marketing

Paperback

Business GeneralEconomicsMarketing

ISBN10: 0765624753
ISBN13: 9780765624758
Publisher: Routledge
Published: Aug 15 2010
Pages: 432
Weight: 1.55
Height: 0.90 Width: 7.40 Depth: 9.30
Language: English
Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e

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