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The Marketing Book
Hardcover
ISBN13: 9780415703765
Publisher: Routledge
Published: Apr 20 2016
Pages: 678
Weight: 3.48
Height: 1.44 Width: 8.00 Depth: 10.00
Language: English
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
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