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The New Production of Users: Changing Innovation Collectives and Involvement Strategies

The New Production of Users: Changing Innovation Collectives and Involvement Strategies

Hardcover

Series: Routledge Studies in Innovation, Organizations and Technolog

Business GeneralManagementMarketing

ISBN10: 1138124567
ISBN13: 9781138124561
Publisher: Routledge
Published: Apr 27 2016
Pages: 358
Weight: 1.35
Height: 1.00 Width: 6.20 Depth: 9.10
Language: English

Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users. How should designers get to know the users' interests and needs? Who should speak for the users? How may designers collaborate with users and in what ways may users take innovation into their own hands?

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