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The New Production of Users: Changing Innovation Collectives and Involvement Strategies

The New Production of Users: Changing Innovation Collectives and Involvement Strategies

Paperback

Series: Routledge Studies in Innovation, Organizations and Technolog

Business GeneralManagementMarketing

ISBN10: 1138218774
ISBN13: 9781138218772
Publisher: Routledge
Published: Nov 3 2016
Pages: 340
Weight: 1.06
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English

Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users. How should designers get to know the users' interests and needs? Who should speak for the users? How may designers collaborate with users and in what ways may users take innovation into their own hands?

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