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Die Güte Verschiedener Befragungsmethoden Zur Umweltbewertung: Ein Vergleich Der Validität Von Contingent Valuation, Conjoint- Und Discrete Choice-Ana
Paperback
Business GeneralEconomicsMarketing
ISBN13: 9783658135171
Publisher: Springer Gabler
Published: May 9 2016
Pages: 304
Weight: 0.94
Height: 0.73 Width: 5.83 Depth: 8.27
Language: German
Die Arbeit untersucht in drei experimentellen Studien mit induzierten Präferenzen, wie präzise Contingent Valuation, Discrete Choice- und Conjoint Analyse unter verschiedenen Bedingungen die Zahlungsbereitschaften für Umweltgüter erfassen. Die Studienergebnisse bieten Orientierung bei der Methodenwahl unter Berücksichtigung situationaler, motivationaler und persönlicher Faktoren. Studie 1 befasst sich mit der Genauigkeit der o.g. Methoden unter dem Einfluss hypothetischer und realer finanzieller Anreize und vergleicht die drei Methoden umfassend in Bezug auf die sog. hypothetische Verzerrung. Studie 2 widmet sich dem Einfluss von individuellen Geld- und Risikoeinstellungen auf die Genauigkeit der ermittelten Zahlungsbereitschaften sowie auf die Höhe der hypothetischen Verzerrung in den Methoden. Im Zentrum von Studie 3 steht die Genauigkeit der Methoden unter dem Einfluss von Anreizen für strategisches Unterschätzen und Überschätzen.
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