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The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis Across Countries

The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis Across Countries

Paperback

Series: International Management Studies

EconomicsMarketing

ISBN10: 365812556X
ISBN13: 9783658125561
Publisher: Springer Gabler
Published: Feb 29 2016
Pages: 208
Weight: 0.67
Height: 0.52 Width: 5.83 Depth: 8.27
Language: English
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

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Economics