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Brands with a Conscience: How to Build a Successful and Responsible Brand

Brands with a Conscience: How to Build a Successful and Responsible Brand

Paperback

Business GeneralMarketing

ISBN10: 0749475447
ISBN13: 9780749475444
Publisher: Kogan Page
Published: Mar 29 2016
Pages: 240
Weight: 0.75
Height: 0.51 Width: 6.14 Depth: 9.21
Language: English
Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.

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Business General