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Accountable Marketing: Linking marketing actions to financial performance
Hardcover
ISBN13: 9780765647061
Publisher: Routledge
Published: Feb 22 2016
Pages: 274
Weight: 1.62
Height: 0.69 Width: 7.00 Depth: 10.00
Language: English
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
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