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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Hardcover

EconomicsManagementMarketing

ISBN10: 1137525932
ISBN13: 9781137525932
Publisher: Springer Nature
Published: Jan 5 2016
Pages: 324
Weight: 1.21
Height: 0.81 Width: 5.50 Depth: 8.50
Language: English
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.

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