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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Paperback

EconomicsManagementMarketing

ISBN10: 1349707333
ISBN13: 9781349707331
Publisher: Palgrave Macmillan
Published: Feb 12 2020
Pages: 324
Weight: 0.90
Height: 0.73 Width: 5.50 Depth: 8.50
Language: English
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.

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Economics