Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Edge Strategy: A New Mindset for Profitable Growth

Edge Strategy: A New Mindset for Profitable Growth

Lewis, Alan
McKone, Dan

Hardcover

ManagementMarketing

Publisher Price: $30.00

ISBN10: 1633690172
ISBN13: 9781633690172
Publisher: Harvard Business Review Pr
Published: Jan 19 2016
Pages: 224
Weight: 1.12
Height: 0.90 Width: 6.00 Depth: 9.30
Language: English
Are you missing opportunities for growth that are right in front of you?

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities.

The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers' views of the world and then provides three different lenses through which you can see and leverage value:

- Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering

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