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Moo-Lah-Gy: Uncovering the Secret Cash Cow Hidden in Your Brand
Paperback
ISBN13: 9780692593622
Publisher: Lightning Source Inc
Published: Feb 1 2016
Pages: 336
Weight: 0.86
Height: 0.70 Width: 5.50 Depth: 8.50
Language: English
The idea of branding began as a simple solution for a person to know their cattle from the neighbor's. Today it's about evoking an emotion so strong that a customer wants to buy from you versus anyone else in your space. This book helps distill down the pieces necessary to create that one-of-a-kind, gotta-have-it brand.
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