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612-822-4611
Perspectives on International Business: Theories and Practice

Perspectives on International Business: Theories and Practice

Paperback

AccountingMarketing

ISBN10: 1909112550
ISBN13: 9781909112551
Publisher: Adonis & Abbey Publ Ltd
Published: Jan 19 2016
Pages: 368
Weight: 1.13
Height: 0.76 Width: 6.14 Depth: 9.21
Language: English

Globalization has produced opportunities and challenges that countries and firms respond to with a variety of policies and strategies. Approaches that scholars may find intuitively appealing may be considered inappropriate in some contexts. This book highlights the diversity of challenges, opportunities as well as the policy and strategy options that governments and businesses have considered useful in different operational contexts. It brings together research done by scholars at the International Business Centre, Department of Business and Management at Aalborg University, Denmark, and seeks to provide inspiration for further research into some key international business issues.

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