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Consumer Behaviour in Sport and Events
Hardcover
ISBN13: 9781138135499
Publisher: Routledge
Published: Feb 1 2016
Pages: 272
Weight: 1.18
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
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