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Consumer Behaviour in Sport and Events
Paperback
Investing & FinanceMarketingSports General
ISBN13: 9780750686662
Publisher: Routledge
Published: Oct 1 2008
Pages: 272
Weight: 0.90
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
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