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Islam, Marketing and Consumption: Critical Perspectives on the Intersections
Hardcover
Series: Routledge Studies in Critical Marketing
ISBN13: 9780415746946
Publisher: Routledge
Published: Jan 18 2016
Pages: 204
Weight: 1.05
Height: 0.70 Width: 6.20 Depth: 9.30
Language: English
This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice.
This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
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