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Islam, Marketing and Consumption: Critical Perspectives on the Intersections
Paperback
Series: Routledge Studies in Critical Marketing
ISBN13: 9780367279219
Publisher: Routledge
Published: Mar 28 2019
Pages: 204
Weight: 0.70
Height: 0.47 Width: 6.14 Depth: 9.21
Language: English
Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
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