Marketing in 2014
The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want
by
Simpson, A.
Breaking Through: Implementing Disruptive Customer Centricity
by
Vandermerwe, S.
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
by
Darroch, J.
Building Brand [You]
by
Woolley, Cyndee L.
How to Create Your Social Media Roadmap: A Small Business Workbook for 2015
by
Brown, Deborah Chaddock
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
by
Abbott, M., Fisher, M., Lyytinen, Kalle
Real Luxury: How Luxury Brands Can Create Value for the Long Term
by
Nair, R., Pinkhasov, M.
How To Build Network Marketing Leaders Volume One: Step-by-Step Creation of MLM Professionals
by
Schreiter, Tom Big Al
The Four Color Personalities: The Secret Language For Network Marketing
by
Schreiter, Tom Big Al
Cold Calling Techniques (That Really Work!)
by
Schiffman, Stephan
Rebel MLM: No B.S. Guide to Attracting High Quality Prospects and Sponsoring More Reps with Almost NO Rejections
by
Williams, Richard
The Nonprofit Guide to Social Enterprise: Show Me the (Unrestricted) Money!
by
Block, Jean, McCuistion, Niki Nicastro
Ressorts Im Zeitalter Von Medienwandel Und Boulevardjournalismus: Themenwahl ALS Qualitätskriterium
by
Rankl, Dagmar
Vermarktung Von Sportveranstaltungen: Entwicklung Eines Erfolgsmodells Am Beispiel Des Münster-Marathons
by
Schlepper, Felicitas
Gay-friendly Vienna
by
Unterscheider, Julia
Praktische Preis- Und Konditionenpolitik: Sicher Kalkulieren, Flexibel Steuern, Rentabel Gestalten
by
Kailing, Valentin
The Nonprofit Guide to Social Enterprise: Show Me The (Unrestricted) Money!
by
Block, Jean, McCuistion, Niki Nicastro
Online Marketing Blueprint: How to Position Your Business for Success in the New Digital Era
by
Cain, D. Patrick, Nelson, Damon
Design - more than a layer
by
Ortner, Stefanie
Vender es apasionante
by
Aragon, Edgardo
Relationship Marketing and Customers' Loyalty in Banking Industry
by
Berhanu Hailu Yonas
Complete Library of Entrepreneurial Wisdom: Business & Personal Growth
by
Documeant Designs, Marks, Ginger
The Definitive Guide to Corporate Explainer Video
by
McKibbon, Heather, Angus, Andrew
The 2.0 Entrepreneur: 20+ Marketing Strategies for Growing Your Business Both Off and Online
by
Corbett, Bill
Brandmarketing: Exemplarische Darstellung der Entwicklungs- und Nachhaltigkeitsanforderungen an eine neue Marke in der Gesundheitsbran
by
Schönhuber, Annette
Dental Marketing Motto: The Secret Recipe To Grow Referrals
by
Guye, Phillip, Preston, Joseph
Building Your Brand: A Practical Guide for Nonprofit Organizations
by
Levy, Michele
Dental Marketing: 20 Things Every Dentist Should Know About Dental Marketing
by
Bailey, Claude W., III
Do Purpose: Why Brands with a Purpose Do Better and Matter More.
by
Hieatt, David
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
by
Halloran, Tim
What Great Brands Do
by
Yohn, Denise Lee
Whisper Marketing: The Secret Restaurant Formula
by
Bryant, Ronald F.
Cause Related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele
by
Stumpf, Marcus, Teufl, Iris
Malaysian Consumers' Attitude Towards Mobile Advertising
by
Mohd Noor Mohd Nazri
Customers for Life: Tips, Techniques and Strategies for Growing ANY Business Even In the Toughest Economy
by
Carson, Brian
Restaurant Basics Revisited: Why Guests Don't Come Back ... and What You Can Do About It
by
Marvin, Bill
How to Turn Dust into Diamonds
by
Oreck, David
42 Rules for Building a High-Velocity Inside Sales Team: Actionable Guide to Creating Inside Sales Teams That Deliver Quantum Results
by
Funk, Debbi S., Harmon, Lori L.
10 Fundraising Ideas to Help People with Disabilities
by
Wells, Lisa
How To Make The Internet Work For You: Surprisingly Simple Ways to Turn Clicks into Local Clients - An Essential Guide for Getting More Clients by Usi
by
Hawthorn, William H.
Reklamnaya deyatel'nost'
by
Polyakov Vladimir, Polyakova Ol'ga
Marketing Analytics: Data-Driven Techniques with Microsoft Excel
by
Winston, Wayne L.
How to Create a Trade Mark, Protect it and Build your Brand
by
Birkett, Liam
Geschickt platziert: Product Placement als Werbeform
by
Sprengnagel, Danielle
Auswirkungen von Preisaktionen auf das Markenimage eines Herstellers: Erklärungsansätze, Problembereiche und korrespondierende Lösungsansätze
by
Kahlbau, Frederik
How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett
by
Liam M. Birkett
This Little Piggy Went Marketing: Simple Easy Marketing Concepts For Effectively Increasing Your Impact & Income
by
waters, Alicia
Analyse des Meinungsführerkonzeptes im Kontext sozialer Netzwerke: Marketingkooperation mit Beauty- und Lifestylebloggern
by
Zimmermann, Nicole
Brand Management and Marketing of Luxury Goods
by
Scholz, Lucie
Playday To Payday: Networking and Schmoozing While Caribbean Cruising!
by
Beal, Tom, Lewis, Carolyn Ann, Lewis, C. Mike
Markenidentitätsmodelle: Analyse Und Bewertung Von Ansätzen Zur Erfassung Der Markenidentität
by
Radtke, Bernd
Celebrity, Inc.
by
Piazza, Jo
Aktuelle Erkenntnisse der Hirnforschung und Implikationen für die Werbegestaltung
by
Ziegner, Jennifer
The Ultimate Business Card: Promoting Your Business Through Authorship
by
Broyton, Norene
Repped: 30 Days to a Better Online Reputation
by
Beal, Andy
Instrumente des Hochschulmarketings: Handlungsempfehlungen für Unternehmen für das Rekrutieren von qualifizierten Fach- und Führungskräften
by
Hillenhagen, Janina
Wertorientiertes Marketing Und Human Resource Management: Marken Und Mitarbeiter ALS Treiber Des Unternehmenswerts
by
Vomberg, Arnd
Who Gets Funds from China's Capital Market?: A Micro View of China's Economy Via Case Studies on Listed Chinese SMEs
by
Yang, Juan, Wang, Jiazhuo G.
Marketing Strategies and Strategic Marketing: Marketing in Action
by
Enyioko, Newman Chintuwa
Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
by
Lowenstein, Michael W.
The Conversion Machine
by
Overstreet, Logan, Lukic, Marko, Holen, Miles
Light Manufacturing in Vietnam: Creating Jobs and Prosperity in a Middle-Income Economy
by
Dinh, Hinh T., Hang, Pham Thi Thu
Consumer Demographics and Behaviour: Markets Are People
by
Yusuf, Farhat, Swanson, David A., Martins, Jo M.
Online Marketing and its critical success factors
by
Maingi, Katie
The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand prem
by
Breetz, Christoph
Vertrieb Im Industriegütergeschäft Aus Anbietersicht: Untersuchung Erfolgskritischer Faktoren Nach Geschäftstypen
by
Weibel, Michael
Star Gates: Your Passage to Inbound Marketing
by
Crawford, James
Viral Marketing Campaigning: Production, Dispersion and Qualitative Assessment of a Viral YouTube Video
by
Rang, Timo Wilhelm
Erfolgsmessbarkeit von Marketingaktivitäten
by
Beger, Katharina
Assignment Preispolitik. Methoden der Preisgestaltung
by
Landfried, Stefan
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
by
Simpson, Craig, Kennedy, Dan S.
What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care
by
Carlson, Tracy
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits
by
Ellwood, Iain, The Economist
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
by
Moore, Geoffrey A.
The Blueprints Marketing Guide for Accountants, Tax Professionals and CPAs: Explode your practice with new clients -- in one year or less! Rapidly Bui
by
Hirsch, Randolph M.
Global Multilingual Seo: Including Sem, Ppc, Smo and Usability
by
Spinner, Ron
Ewom and the 3w's
by
Abubakar a. Mohammed, Ilkan Mustafa
Die Ästhetik von Webseiten und Konsumentenverhalten
by
Schwertfeger, Stephan
Empathisch kommunizieren und verkaufen: Das Geheimnis kundenorientierter Kommunikation
by
Härtel, Martin
Kommunikationskriterien bei der Gestaltung einer Website von öffentlichen Verwaltungen
by
Höhfurtner, Phillip, Kiss, Balazs
Analysis of Tattoo and Piercing Usage in Print Advertisement
by
Korkia Mikheil
Der Kongress Tanzt: Begeisternde Veranstaltungen, Tagungen, Konferenzen Ein Plädoyer Und Praxisbuch
by
Service-Dominant Logic: Premises, Perspectives, Possibilities
by
Lusch, Robert F., Vargo, Stephen L.
Service-Dominant Logic: Premises, Perspectives, Possibilities
by
Vargo, Stephen L., Lusch, Robert F.
Рынок ценных бумаг Росси
by
С. З.Мошенск
SEC Regulations Whitepaper - Public Relations / Social Media / Marketing: Understand the SEC regulations as it pertains to Public Relations, Social Me
by
Goldstein, Bree
Invisible Marketing for Attorneys
by
Danzig, William, Danzig, Sheila
A Study on Acceptability of Social Media and Branding in Pune Industry
by
Mudaliar Saikrishna
The Role of Marketing Communication in Student Enrolment
by
Atarah Bede Akorige, Peprah Augustine Awuah
Рынок ценных бумаг Росси
by
С. З.Мошенск
Networking Magic: How to Find Connections That Transform Your Life
by
Lublin, Jill, Frishman, Rick
Bounded Rationality and Industrial Organization
by
Spiegler, Ran
Scientific Advertising
by
Hopkins, Claude
Marketing luxury and fashion through Bollywood
by
de Techtermann, Maxime
Marketing Sparkcharts: Volume 38
by
Sparknotes, Sparknotes
Difference: The one-page method for reimagining your business and reinventing your marketing
by
Jiwa, Bernadette
Facing The Camera: A Guide To Being Interviewed
by
Lawrence, Edward
Marketing Plan & Advertising Strategy To Reach 1,000,000 People: Learn to reach 1,000,000 people with your marketing
by
Genadinik, Alex
El pensamiento estratégico
by
Muñoz Sánchez Omar
Affiliate Marketing: Factors Influencing Conversion Rates
by
Uhlig, Marc
Viral Marketing in Social Media: Planung, Seeding und Steuerung
by
Brüser, Ralf
Neue Medien als Mittel der Unternehmenskommunikation: Möglichkeiten der kommerziellen Nutzung sozialer Netzwerke für Unternehmen
by
Schneider, Vanessa
Criteria and Measures of Customer Satisfactions
by
Behzion Hadi, Baghishani Mostafa
Musik im Marketing
by
Trynogga, David
The Political Economy of City Branding
by
Anttiroiko, Ari-Veikko
Formen von Verkaufsförderungsaktionen im Marketing-Mix des Einzelhandels
by
Groß, Christian
Praxismarketing. Vermarktung von medizinischen Dienstleistungen: Am Beispiel der "PRAXIS-diesportstrategen"
by
Urbanczyk, Elisabeth
Filmmarketing im Social Web
by
Czerwinski, Wiebke
Generation Z level of eco awareness in Turkey
by
Krajina, Anida
Fair Trade - Eine alternative Beschaffungsstrategie
by
Kuritz, Dirk
Konzeptionelle Ansätze zur Ermittlung der optimalen Preiskomplexität
by
Rademacher, Clemens
Affiliate-Marketing als ergänzendes Instrument des Vertriebs: Ziele, Gestaltungsoptionen, Problembereiche und korrespondierende Lösungsansätze
by
Ehrhardt, Carolin
Beschwerdemanagement
by
Klomann, Iris
Risiken und Barrieren im offenen Innovationsmodell
by
Eichler, Julian
A Study on the Marketing Effectiveness of the Sangam Dairy
by
Nenavath, S. Ayyappa Naik, Ratnam, N. Vijaya
Exploring Brand Dynamics: Value and Dominance
by
Vutete Clever, Chigora Farai
Making sense of social media ROI: A short guide focused on sales, marketing and strategy
by
Marco-Serrano, F.
Build It and They Won't Come: Unless You Use These Simple Strategies & Take Control of Your Marketing
by
Chechik, Jason
Effect of Training on Employees' Performance in Nigerian Banking Industry
by
Olagunju, Mary Mofoluwake
Produktdifferenzierung als Instrument zur Steigerung der Attraktivität von Smart Meter
by
Sanlitürk, Mustafa
Interaktionsqualität Im Technologietransfer: Theoretischer Ansatz, Empirische Untersuchung Und Implikationen
by
Lohmann, Stefanie
How to Work with A Digital Marketing Agency
by
Bawab, Hassan
Poles Apart - Challenges for Business in the Digital Age
by
Baucherel, Kate
Effect of Training on Employees' Performance in Nigerian Banking Industry
by
Olagunju, Mary Mofoluwake
How to Work with a Digital Marketing Agency
by
Bawab, Hassan
Die Ästhetik von Webseiten und Konsumentenverhalten
by
Schwertfeger, Stephan
The 3 Day Entrepreneur: How to Build a 6 or 7 Figure Business Working Less Than 3 Days a Week
by
Peña Mba, William U.
Scientific Advertising
by
Hopkins, Claude
Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany
by
Hallmann, Anna Lena
Wettbewerberanalyse. Ziele, Methoden und Beispiele
by
Vogt, Simon
Die Nutzung von Investor-Relations-Instrumenten in der Kommunikation mit Privataktionären.: Mit einer empirischen Studie der 30-DAX- und der 21-ATX-Ak
by
Neustädter, Gerhard
The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story
by
Rogers, Kevin
Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing
by
Meyer, Nicole
Handelsmarken im Lebensmitteleinzelhandel
by
P, Olaf, Krause, Lea, Z, Sitan
Alumni-Netzwerke - Oxford University vs. FH-Flensburg
by
Herbst, Christiane
Professionelles Guerilla-Marketing: Grundlagen - Instrumente - Controlling
by
Hutter, Katharina, Hoffmann, Stefan
Winning with the News Media: A Self-Defense Manual When You're the Story
by
Jones, Clarence
Chasing Cool: Standing Out in Today's Cluttered Marketplace
by
Kerner, Noah, Pressman, Gene
Conversion Marketing: Convert Website Visitors to Buyers
by
Heathman, Bryan
Happy R.A.V.I.N.G. Customers!: Six Powerful Steps to Grow Your Business with Exceptional Customer Experience
by
Buehrens, Carol
Marketing Plan for Costa Coffee
by
Joe, Maingi
Bury Al Arab. Marketing Research Report
by
Morgan, Kathy
La Realidad Virtual y La Marca En Los Stands Publicitarios
by
Angel Romero David Andres
An Analytical Study of organized and unorganized Retailing in India
by
Kanetkar, Medha
Innovation Acceptance: The Case of Advanced Driver-Assistance Systems
by
Planing, Patrick
Altayskoe Lukomor'e V Servise Turistskikh Uslug
by
V'Yushkova Lyudmila, Kochetova Lidiya
Network Marketing als Geschäftsidee. Theoretische Grundlagen und deren Umsetzung: Im Rahmen eines ausgewählten Gründungsprojektes im Bereich Wellness
by
Schulze, Jessika
14 Ways To Market Your Book Like A Bestselling Author
by
Fortson, Dante
Ziele und Umsetzung von Markenstrategien
by
Weber, Sophie
Marketing plan and Strategy for the Relaunch of Massey Fergusson's Forage Harvester
by
Javaid Et Al, Junaid
Kategorisierungseffekte: Eine Verhaltenswissenschaftliche Analyse Der Wirkung Von Sortimentskategorisierungen Auf Den Auswahlprozess Für Komple
by
Krengel, Martin
Resurgence
by
Carpenter, Gregory S.
Social Marketing: No Money No Experience No Problem
by
Braun, Clif
Issledovanie I Sovershenstvovanie Metodiki Formirovaniya Brenda Goroda
by
Sokolova Nadezhda, Opaleva Lyubov'
La Actividad Turistica y Su Proceso Comercial
by
Ortega Ocana a. Fernando, Reyes Vargas Maria Victoria, Machado Esther Lidia
Preispolitik: Ein Einführendes Lehr- Und Übungsbuch
by
Battenfeld, Dirk, Olbrich, Rainer
The future of inflight entertainment in Europe, according to passenger expectations: How the airline industry should embrace, and not fear, consumer t
by
Schawalder, Jasmin
Outrageous Network Marketing: MLM Success
by
Baeza, J. M.
Innovationsprozesse Und Organisationaler Wandel in Der Automobilindustrie: Eine Prozesssoziologische Analyse Betrieblicher Machtproben
by
Frerichs, Melanie
Meeting and Event Planning Playbook: Meeting Planning Fundamentals
by
Losurdo, Susan, Scholar, Debi
Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs
by
Parrish, David
Razrabotka Marketingovoy Strategii Territorii
by
Mukhametshin Artyem
Realign Your Practice: The Chiropractor's Guide to Masterful Marketing, Happier Patients, and Bigger Profits
by
Whittier, Stephen
Facebook. Die Internetplattform stellt sich vor
by
Niedenführ, Patrick
Using Ambidexterity to Achieve Service Excellence: A Practical Example of Vodafone in the German Telecommunication Market
by
Ditzel, Alexander
Strategic Alliances: Creating Growth Opportunities in the International Market: Towards a Global Village
by
Herjervic, Mark
Funny Marketing Affected Soft Drink Companies
by
Watson, W. Robert
Unternehmenskommunikation heute: Einsatz von Social Media im B2B-Bereich
by
Barfknecht, Kerstin
Veränderungen des Weiterempfehlungsverhaltens durch Web 2.0-Anwendungen
by
Gonschior, Mark
International Marketing. Theory of capturing Japans market
by
Niedenführ, Patrick
Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives
by
Dholakia, N., Turcan, Robert