Marketing in 2014

Breaking Through: Implementing Disruptive Customer Centricity by Vandermerwe, S.

Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods by Finlay, S.

The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want by Simpson, A.

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success by Flores, L.

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs by Darroch, J.

The Luxury Market in Brazil: Market Opportunities and Potential by Diniz, C.

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers by Fisher, M., Abbott, M.

The Trend Management Toolkit: A Practical Guide to the Future by Kjaer, A.

How to Create Your Social Media Roadmap: A Small Business Workbook for 2015 by Brown, Deborah Chaddock

Building Brand [You] by Woolley, Cyndee L.

Real Luxury: How Luxury Brands Can Create Value for the Long Term by Pinkhasov, M., Nair, R.

360 Degrees of Success: Money, Relationships, Energy, Time: The 4 Essential Ingredients to Create Personal and Professional Success in Your Life by Weber, Ana

The Four Color Personalities: The Secret Language For Network Marketing by Schreiter, Tom Big Al

Cold Calling Techniques (That Really Work!) by Schiffman, Stephan

How To Build Network Marketing Leaders Volume One: Step-by-Step Creation of MLM Professionals by Schreiter, Tom Big Al

Ressorts Im Zeitalter Von Medienwandel Und Boulevardjournalismus: Themenwahl ALS Qualitätskriterium by Rankl, Dagmar

Vermarktung Von Sportveranstaltungen: Entwicklung Eines Erfolgsmodells Am Beispiel Des Münster-Marathons by Schlepper, Felicitas

Rebel MLM: No B.S. Guide to Attracting High Quality Prospects and Sponsoring More Reps with Almost NO Rejections by Williams, Richard

Online Marketing Blueprint: How to Position Your Business for Success in the New Digital Era by Cain, D. Patrick, Nelson, Damon

Vender es apasionante by Aragon, Edgardo

Complete Library of Entrepreneurial Wisdom: Business & Personal Growth by Documeant Designs, Marks, Ginger

The Definitive Guide to Corporate Explainer Video by McKibbon, Heather, Angus, Andrew

Dental Marketing Motto: The Secret Recipe To Grow Referrals by Guye, Phillip, Preston, Joseph

Brandmarketing: Exemplarische Darstellung der Entwicklungs- und Nachhaltigkeitsanforderungen an eine neue Marke in der Gesundheitsbranche by Schönhuber, Annette

Dental Marketing: 20 Things Every Dentist Should Know About Dental Marketing by Bailey, Claude W., III

The 2.0 Entrepreneur: 20+ Marketing Strategies for Growing Your Business Both Off and Online by Corbett, Bill

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by Halloran, Tim

What Great Brands Do by Yohn, Denise Lee

Power Branding: Leveraging the Success of the World's Best Brands by McKee, Steve

Building Your Brand: A Practical Guide for Nonprofit Organizations by Levy, Michele

Cause Related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele by Teufl, Iris, Stumpf, Marcus

Whisper Marketing: The Secret Restaurant Formula by Bryant, Ronald F.

Wine and Identity: Branding, Heritage, Terroir by

Customers for Life: Tips, Techniques and Strategies for Growing ANY Business Even In the Toughest Economy by Carson, Brian

Restaurant Basics Revisited: Why Guests Don't Come Back ... and What You Can Do About It by Marvin, Bill

42 Rules for Building a High-Velocity Inside Sales Team: Actionable Guide to Creating Inside Sales Teams That Deliver Quantum Results by Harmon, Lori L., Funk, Debbi S.

How to Turn Dust into Diamonds by Oreck, David

10 Fundraising Ideas to Help People with Disabilities by Wells, Lisa

How To Make The Internet Work For You: Surprisingly Simple Ways to Turn Clicks into Local Clients - An Essential Guide for Getting More Clients by Usi by Hawthorn, William H.

Double-Voicing at Work: Power, Gender and Linguistic Expertise by Baxter, J.

Zielgruppen Im Konsumentenmarketing: Segmentierungsansätze - Trends - Umsetzung by

Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Winston, Wayne L.

How to Create a Trade Mark, Protect it and Build your Brand by Birkett, Liam

Auswirkungen von Preisaktionen auf das Markenimage eines Herstellers: Erklärungsansätze, Problembereiche und korrespondierende Lösungsansätze by Kahlbau, Frederik

How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett by Liam M. Birkett

Geschickt platziert: Product Placement als Werbeform by Sprengnagel, Danielle

This Little Piggy Went Marketing: Simple Easy Marketing Concepts For Effectively Increasing Your Impact & Income by waters, Alicia

Marketing Cultural and Heritage Tourism: A World of Opportunity by McCormick, Rosemary Rice

Analyse des Meinungsführerkonzeptes im Kontext sozialer Netzwerke: Marketingkooperation mit Beauty- und Lifestylebloggern by Zimmermann, Nicole

Playday To Payday: Networking and Schmoozing While Caribbean Cruising! by Lewis, C. Mike, Beal, Tom, Lewis, Carolyn Ann

Markenidentitätsmodelle: Analyse Und Bewertung Von Ansätzen Zur Erfassung Der Markenidentität by Radtke, Bernd

The ROI of Pricing: Measuring the Impact and Making the Business Case by

Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life by Davis, Lanny J.

Aktuelle Erkenntnisse der Hirnforschung und Implikationen für die Werbegestaltung by Ziegner, Jennifer

Flirtonomics: How to Attract, Date and Love your Customers on Social Media by Campman, Marc

Marken Und Sport: Aktuelle Aspekte Der Markenführung Im Sport Und Mit Sport by

The Ultimate Business Card: Promoting Your Business Through Authorship by Broyton, Norene

Repped: 30 Days to a Better Online Reputation by Beal, Andy

Wertorientiertes Marketing Und Human Resource Management: Marken Und Mitarbeiter ALS Treiber Des Unternehmenswerts by Vomberg, Arnd

Instrumente des Hochschulmarketings: Handlungsempfehlungen für Unternehmen für das Rekrutieren von qualifizierten Fach- und Führungskräften by Hillenhagen, Janina

The ROI of Pricing: Measuring the Impact and Making the Business Case by

Who Gets Funds from China's Capital Market?: A Micro View of China's Economy Via Case Studies on Listed Chinese SMEs by Yang, Juan, Wang, Jiazhuo G.

Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications by Lowenstein, Michael W.

Marketing Strategies and Strategic Marketing: Marketing in Action by Enyioko, Newman Chintuwa

Light Manufacturing in Vietnam: Creating Jobs and Prosperity in a Middle-Income Economy by Dinh, Hinh T., Hang, Pham Thi Thu

The Conversion Machine by Overstreet, Logan, Lukic, Marko, Holen, Miles

Consumer Demographics and Behaviour: Markets Are People by Martins, Jo M., Yusuf, Farhat, Swanson, David A.

The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand prem by Breetz, Christoph

Online Marketing and its critical success factors by Maingi, Katie

Viral Marketing Campaigning: Production, Dispersion and Qualitative Assessment of a Viral YouTube Video by Rang, Timo Wilhelm

Assignment Preispolitik. Methoden der Preisgestaltung by Landfried, Stefan

Star Gates: Your Passage to Inbound Marketing by Crawford, James

Erfolgsmessbarkeit von Marketingaktivitäten by Beger, Katharina

Vertrieb Im Industriegütergeschäft Aus Anbietersicht: Untersuchung Erfolgskritischer Faktoren Nach Geschäftstypen by Weibel, Michael

Moderne Konzepte Des Organisationalen Marketing: Modern Concepts of Organisational Marketing by

Storytelling on Steroids by Weich, John

The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign by Simpson, Craig, Kennedy, Dan S.

What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care by Carlson, Tracy

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Moore, Geoffrey A.

Global Multilingual Seo: Including Sem, Ppc, Smo and Usability by Spinner, Ron

The Blueprints Marketing Guide for Accountants, Tax Professionals and CPAs: Explode your practice with new clients -- in one year or less! Rapidly Bui by Hirsch, Randolph M.

Service-Dominant Logic: Premises, Perspectives, Possibilities by Lusch, Robert F., Vargo, Stephen L.

Die Ästhetik von Webseiten und Konsumentenverhalten by Schwertfeger, Stephan

Kommunikationskriterien bei der Gestaltung einer Website von öffentlichen Verwaltungen by Höhfurtner, Phillip, Kiss, Balazs

Empathisch kommunizieren und verkaufen: Das Geheimnis kundenorientierter Kommunikation by Härtel, Martin

Service-Dominant Logic by Lusch, Robert F., Vargo, Stephen L.

Der Kongress Tanzt: Begeisternde Veranstaltungen, Tagungen, Konferenzen Ein Plädoyer Und Praxisbuch by

Fashion Branding and Consumer Behaviors: Scientific Models by

SEC Regulations Whitepaper - Public Relations / Social Media / Marketing: Understand the SEC regulations as it pertains to Public Relations, Social Me by Goldstein, Bree

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Networking Magic: How to Find Connections That Transform Your Life by Lublin, Jill, Frishman, Rick

Media and Revolt: Strategies and Performances from the 1960s to the Present by

Bounded Rationality and Industrial Organization by Spiegler, Ran, Currall, Steven Christian

Scientific Advertising by Hopkins, Claude

Marketing luxury and fashion through Bollywood by de Techtermann, Maxime

Difference: The one-page method for reimagining your business and reinventing your marketing by Jiwa, Bernadette

Marketing Plan & Advertising Strategy To Reach 1,000,000 People: Learn to reach 1,000,000 people with your marketing by Genadinik, Alex

Facing The Camera: A Guide To Being Interviewed by Lawrence, Edward

Viral Marketing in Social Media: Planung, Seeding und Steuerung by Brüser, Ralf

Neue Medien als Mittel der Unternehmenskommunikation: Möglichkeiten der kommerziellen Nutzung sozialer Netzwerke für Unternehmen by Schneider, Vanessa

Affiliate Marketing: Factors Influencing Conversion Rates by Uhlig, Marc

The Political Economy of City Branding by Anttiroiko, Ari-Veikko

Criteria and Measures of Customer Satisfactions by Behzion Hadi, Baghishani Mostafa

Praxismarketing. Vermarktung von medizinischen Dienstleistungen: Am Beispiel der "PRAXIS-diesportstrategen" by Urbanczyk, Elisabeth

Formen von Verkaufsförderungsaktionen im Marketing-Mix des Einzelhandels by Groß, Christian

Fair Trade - Eine alternative Beschaffungsstrategie by Kuritz, Dirk

Affiliate-Marketing als ergänzendes Instrument des Vertriebs: Ziele, Gestaltungsoptionen, Problembereiche und korrespondierende Lösungsansätze by Ehrhardt, Carolin

Beschwerdemanagement by Klomann, Iris

Risiken und Barrieren im offenen Innovationsmodell by Eichler, Julian

Konzeptionelle Ansätze zur Ermittlung der optimalen Preiskomplexität by Rademacher, Clemens

Interaktionsqualität Im Technologietransfer: Theoretischer Ansatz, Empirische Untersuchung Und Implikationen by Lohmann, Stefanie

Produktdifferenzierung als Instrument zur Steigerung der Attraktivität von Smart Meter by Sanlitürk, Mustafa

Making sense of social media ROI: A short guide focused on sales, marketing and strategy by Marco-Serrano, F.

How to Work with A Digital Marketing Agency by Bawab, Hassan

Poles Apart - Challenges for Business in the Digital Age by Baucherel, Kate

Effect of Training on Employees' Performance in Nigerian Banking Industry by Olagunju, Mary Mofoluwake

Build It and They Won't Come: Unless You Use These Simple Strategies & Take Control of Your Marketing by Chechik, Jason

Die Ästhetik von Webseiten und Konsumentenverhalten by Schwertfeger, Stephan

Scientific Advertising by Hopkins, Claude

Wettbewerberanalyse. Ziele, Methoden und Beispiele by Vogt, Simon

Die Nutzung von Investor-Relations-Instrumenten in der Kommunikation mit Privataktionären.: Mit einer empirischen Studie der 30-DAX- und der 21-ATX-Ak by Neustädter, Gerhard

Handelsmarken im Lebensmitteleinzelhandel by Z, Sitan, P, Olaf, Krause, Lea

Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing by Meyer, Nicole

Winning with the News Media: A Self-Defense Manual When You're the Story by Jones, Clarence

The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story by Rogers, Kevin

Alumni-Netzwerke - Oxford University vs. FH-Flensburg by Herbst, Christiane

Google+ Business Basics: The Jargon-Free Guide to Simple Google+ Marketing Success by Love, Lewis

Professionelles Guerilla-Marketing: Grundlagen - Instrumente - Controlling by Hoffmann, Stefan, Hutter, Katharina

Happy R.A.V.I.N.G. Customers!: Six Powerful Steps to Grow Your Business with Exceptional Customer Experience by Buehrens, Carol

Chasing Cool: Standing Out in Today's Cluttered Marketplace by Pressman, Gene, Kerner, Noah

Bury Al Arab. Marketing Research Report by Morgan, Kathy

Marketing Plan for Costa Coffee by Joe, Maingi

Scripte und Rollenverhalten als Determinanten erfolgreicher Service Encounter by Feindler, Marco

Innovation Acceptance: The Case of Advanced Driver-Assistance Systems by Planing, Patrick

Broadband as a Video Platform: Strategies for Africa by

Revenue Management Aus Der Kundenperspektive: Grundlagen, Problemfelder Und Lösungsstrategien by

Network Marketing als Geschäftsidee. Theoretische Grundlagen und deren Umsetzung: Im Rahmen eines ausgewählten Gründungsprojektes im Bereich Wellness by Schulze, Jessika

Ziele und Umsetzung von Markenstrategien by Weber, Sophie

Marketing plan and Strategy for the Relaunch of Massey Fergusson's Forage Harvester by Javaid Et Al, Junaid

14 Ways To Market Your Book Like A Bestselling Author by Fortson, Dante

Resurgence by Carpenter, Gregory S.

Kategorisierungseffekte: Eine Verhaltenswissenschaftliche Analyse Der Wirkung Von Sortimentskategorisierungen Auf Den Auswahlprozess Für Komplexe Gebr by Krengel, Martin

Social Marketing: No Money No Experience No Problem by Braun, Clif

Social Media - Die Macht der Internetforen in der Caravanbranche: Eine Analyse der Relevanz und des Nutzungsverhaltens von Endkunden by Hass, Jan

The future of inflight entertainment in Europe, according to passenger expectations: How the airline industry should embrace, and not fear, consumer t by Schawalder, Jasmin

Outrageous Network Marketing: MLM Success by Baeza, J. M.

Innovationsprozesse Und Organisationaler Wandel in Der Automobilindustrie: Eine Prozesssoziologische Analyse Betrieblicher Machtproben by Frerichs, Melanie

Opportunities and Challenges for Applied Demography in the 21st Century by

Meeting and Event Planning Playbook: Meeting Planning Fundamentals by Scholar, Debi, Losurdo, Susan

Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs by Parrish, David

Realign Your Practice: The Chiropractor's Guide to Masterful Marketing, Happier Patients, and Bigger Profits by Whittier, Stephen

Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives by Dholakia, N., Turcan, Robert

Strategic Alliances: Creating Growth Opportunities in the International Market: Towards a Global Village by Herjervic, Mark

Unternehmenskommunikation heute: Einsatz von Social Media im B2B-Bereich by Barfknecht, Kerstin

Using Ambidexterity to Achieve Service Excellence: A Practical Example of Vodafone in the German Telecommunication Market by Ditzel, Alexander

Strategic Sport Marketing Plan for Australian Institute of Sport by James, Richard

Social Media Monitoring in der Automobilbranche am Beispiel des deutschen Marktes. Status quo by Koblitz, Korbinian

Veränderungen des Weiterempfehlungsverhaltens durch Web 2.0-Anwendungen by Gonschior, Mark

Facebook. Die Internetplattform stellt sich vor by Niedenführ, Patrick

International Marketing. Theory of capturing Japans market by Niedenführ, Patrick

Funny Marketing Affected Soft Drink Companies by Watson, W. Robert

Advertising Transformed: The New Rules for the Digital Age by Van Dyck, Fons

Brand and Talent by Keohane, Kevin

Marketing im Kontext existenzieller Unternehmenskrisen unter besonderer Berücksichtigung des Bankensektors: Möglichkeiten, Grenzen, Handlungsempfehlun by Zühr, Benjamin

Online Shopping Habits and Consumer Behavior: A Study on Consumer Behavior and E-tailing by Guruswamy, Murali

Marktzutrittsentscheidung im Rahmen einer Produktdiversifikation, dargestellt an einem mittelständischen Zulieferer der Automobilindustrie by Ubben, Christian

Marketing- und Kommunikationskonzept für Internet Start-Up Unternehmen: Mit der richtigen Strategie zum erfolgreichen Markteintritt by Kargl, Urs

Der Einfluss von Product Placement auf das Konsumverhalten von Filmzuschauern: Eine Studie by Savicic, Aleksandra

Marketing and Consumption in Modern Japan by Usui, Kazuo

Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare by Hyslop, Maitland

Telesales Secrets: A Guide To Selling On The Phone by Simonsen, Claes

Creativity Research: An Inter-Disciplinary and Multi-Disciplinary Research Handbook by

Brand Cre-Activity: Wie Erfolgreiche Marken Träge Gehirne Gegen Den Strich Bürsten by Thinius, Jochen

Ice Breakers: How To Get Any Prospect to Beg You for a Presentation by Schreiter, Tom Big Al

Luxuspreissetzung in der Theorie und Implikationen für die Praxis by Klein, Christopher

Sales Savvy: Top Ten Communication Lists by Jerus, Robert G.

Tweening the Girl: The Crystallization of the Tween Market by Coulter, Natalie

Market and Sell Books: A My Guide by Richmond, Rebecca, Pickering, Claire

Marketing: ¿Para qué?: Aprenda a Ganar (y Retener) Clientes by Vera, Daniel Favio

Interactive Decision AIDS in E-Commerce by Pfeiffer, Jella

Instrumente des Onlinemarketings: Eine kritische Analyse by Liebers, Christian

Swag: How to Choose and Use Promotional Products for Marketing Your Business by Thorne, Heidi

Zielgruppensegmentierung im Marketing. Ziele, Konzept und Umsetzung by Filler, Ines

Advertising with Small Budgets for Big Results: How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media by Carlson, Linda C.

Marketing Principles by Mutunga, John

Projektmarketing: Voraussetzung für den Projekterfolg by Milleder, Martin

Möglichkeiten und Grenzen der Vermarktung nachhaltiger Produkte am Beispiel von Ökostrom by Sperner, Tom

The Four Faces Of Authority: Discover Your Authority Avatar by Horn, Brian, Mize, Jack

Service Management: The New Paradigm in Retailing by

Go Naked: Revealing the Secrets of Successful Selling by Smith, Michael

Prominente als Markenbotschafter: Chancen, Risiken und Herausforderungen by Dudek, Anna-Lena

Werbetexte, die sofort verkaufen: 13-Schritte-Anleitung zur direkten Reaktion Ihres Lesers by Burgard, Mario

In-Game-Advertising - Potenziale und Grenzen dieser Form der werblichen Kommunikation by Vetter, Alexander

The Black Hat Step By Step Guide To List Building by Hipkins, A. R.

Profit With Leads: The #1 Easy-to-Learn, Simple Non-Selling System for Buying and Closing MLM Leads by Taylor Jr, Monte E.

Masters of Disaster by Fabiani, Mark, Guttentag, Bill, Lehane, Christopher

Unconscious Branding by Van Praet, Douglas

Get Paid to Write! by Rohleder, T. J.