Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Strategies and Strategic Marketing: Marketing in Action

Marketing Strategies and Strategic Marketing: Marketing in Action

Enyioko, Newman Chintuwa

Paperback

Marketing

ISBN10: 1495257495
ISBN13: 9781495257490
Publisher: Createspace
Published: Jan 24 2014
Pages: 340
Weight: 1.00
Height: 0.71 Width: 5.98 Depth: 9.02
Language: English
Marketing Strategies and Strategic Marketing assumes no previous knowledge of the subject, and focuses on helping the reader develop a clear conceptual understanding of the nature of empirical studies in Principles of Marketing and Marketing Strategies and on how those ideas lead to, and underlie, the principal Marketing techniques and profession. The eleven Ps of Marketing and their various strategic options / approaches are covered, along with practical guidance on issues such as: Concept of Marketing, Marketing Mix (11 Ps), Strategic Decisions and Consumer Behaviour, Marketing Information Systems and Marketing Research, Scope of Strategic Marketing, Marketing Planning and Environmental Analysis, Marketing Strategy, Marketing (Mix) Strategies, Strategic Market Orientation, Customer Value and Superior Performance, Marketing warfare strategies, and Relationship Marketing, Profit Impact of Marketing Strategy and B2B Marketing.

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