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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Paperback

Business GeneralManagementMarketing

ISBN10: 1349464880
ISBN13: 9781349464883
Publisher: Springer Nature
Published: Jan 1 2014
Pages: 255
Weight: 0.81
Height: 0.57 Width: 6.00 Depth: 9.00
Language: English
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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