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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Hardcover

Business GeneralManagementMarketing

ISBN10: 1137340681
ISBN13: 9781137340689
Publisher: Springer Nature
Published: Dec 16 2013
Pages: 255
Weight: 1.00
Height: 1.00 Width: 5.70 Depth: 8.70
Language: English
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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