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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Service-Dominant Logic: Premises, Perspectives, Possibilities

Service-Dominant Logic: Premises, Perspectives, Possibilities

Lusch, Robert F.
Vargo, Stephen L.

Hardcover

Business GeneralManagementMarketing

ISBN10: 0521195675
ISBN13: 9780521195676
Publisher: Cambridge University Press
Published: Jan 30 2014
Pages: 252
Weight: 1.35
Height: 0.80 Width: 6.90 Depth: 9.80
Language: English
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward service-dominant (S-D) logic, describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

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