Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing and Consumption in Modern Japan

Marketing and Consumption in Modern Japan

Usui, Kazuo

Hardcover

Series: Routledge Studies in the Growth Economies of Asia, Book 122

EconomicsMarketingJapanese History

ISBN10: 0415323134
ISBN13: 9780415323130
Publisher: Routledge
Published: Feb 25 2014
Pages: 260
Weight: 1.30
Height: 0.90 Width: 6.30 Depth: 9.30
Language: English
This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

1 different editions

Also available

Also in

Economics

View All