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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing and Consumption in Modern Japan

Marketing and Consumption in Modern Japan

Usui, Kazuo

Paperback

Series: Routledge Studies in the Growth Economies of Asia

EconomicsGeneral Racism & Ethnic StudiesJapanese History

ISBN10: 1138205982
ISBN13: 9781138205987
Publisher: Routledge
Published: Aug 26 2016
Pages: 216
Weight: 0.87
Height: 0.58 Width: 6.14 Depth: 9.21
Language: English
This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

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