Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ametora: How Japan Saved American Style

Ametora: How Japan Saved American Style

Marx, W. David

Hardcover

Fashion & AccessoriesGeneral DesignJapanese History

Publisher Price: $30.00

ISBN10: 1541604334
ISBN13: 9781541604339
Publisher: Basic Books
Published: Sep 26 2023
Pages: 304
Weight: 0.90
Height: 1.00 Width: 5.80 Depth: 8.30
Language: English
How Japan adopted and ultimately revived traditional American fashion

A fascinating cultural history. --People

A strange thing has happened over the last two decades: the world has come to believe that the most authentic American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as ametora, or American traditional.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.

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