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612-822-4611
Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury: How Luxury Brands Can Create Value for the Long Term

Paperback

AccountingMarketing

ISBN10: 1349484237
ISBN13: 9781349484232
Publisher: Palgrave
Published: Jan 1 2014
Pages: 228
Weight: 0.62
Height: 0.51 Width: 5.50 Depth: 8.50
Language: English
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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