Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Harnessing the Power of Social Media and Web Analytics

Harnessing the Power of Social Media and Web Analytics

Ayanso, Anteneh
Lertwachara, Kaveepan

Hardcover

ManagementMarketingGeneral Computers

ISBN10: 1466651946
ISBN13: 9781466651944
Publisher: Igi Global Scientific Publishing
Published: Feb 28 2014
Pages: 305
Weight: 2.30
Height: 0.75 Width: 8.50 Depth: 11.00
Language: English
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

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