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Affiliate Marketing: Factors Influencing Conversion Rates

Affiliate Marketing: Factors Influencing Conversion Rates

Paperback

Marketing

ISBN10: 1495438252
ISBN13: 9781495438257
Publisher: Createspace
Published: Feb 6 2014
Pages: 218
Weight: 1.14
Height: 0.57 Width: 8.50 Depth: 11.00
Language: English
This study explores the effect of the relationship between merchant and affiliate on business success. In the last 6 years I studied numerous reports about online marketing and I came across one issue over and over again. Affiliates claimed that they would be able to achieve better results if merchants would communicate more frequently with them. I could not find any research investigating this issue. The goal of this study is to investigate the effect of merchant-affiliate relationship on overall business success and to provide a model that explains predictability.

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