Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

Simpson, A.

Paperback

Business GeneralInvesting & FinanceMarketing

ISBN10: 1349468967
ISBN13: 9781349468966
Publisher: Springer Nature
Published: Jan 1 2014
Pages: 190
Weight: 0.54
Height: 0.44 Width: 5.50 Depth: 8.50
Language: English
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and - more importantly - listen to them. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

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