Marketing in 1996

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

Fremdkapitalmarketing: Ein Teil Des Finanzmarketing Der Unternehmung by Klein, Sebastian

Practical Merchandising Math by Gafney, Leo

The Information Superhighway and Private Households: Case Studies of Business Impacts by

Global Marketing by Lamont, Douglas

Building a Mail Order Business: A Complete Manual for Success by Cohen, William A.

Finanzmarketing Von Kreditinstituten Fuer Finanzinnovationen: Die Ausgestaltung Von Finanzinnovationen ALS Geschaeftspolitische Herausforderung an Kre by Maier, Johannes

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

The Low-Income Consumer: Adjusting the Balance of Exchange by Alwitt, Linda F., Donley, Thomas

Marketing by Mercer, David

Information-Driven Marketing Decisions: Development of Strategic Information Systems by Samli, A. Coskun

Proposal Savvy: Creating Successful Proposals for Media Projects by Parsigian, Elise K.

The Low-Income Consumer: Adjusting the Balance of Exchange by Donley, Thomas, Alwitt, Linda F.

Proposal Savvy: Creating Successful Proposals for Media Projects by Parsigian, Elise K.

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

New infotainment Technologies in the Home: Demand-side Perspectives by

International Public Relations: A Comparative Analysis by

Retail Marketing by

Logistiksysteme Westeuropaeischer Konsumgueterunternehmen in Osteuropa by Poungias, Evangelos Peter

Marketing 1: Käuferverhalten, Marktforschung Und Marketing-Prognosen by Berndt, Ralph

Internationales Vertikales Marketing: Eine Explorative Erfassung Und Evaluation Des Strategischen Verhaltens Der Markenartikelindustrie Gegenüber Inte by

Economics of Innovation: The Case of Food Industry by

Advances in International Marketing by

Experiment-Research Methodology in Marketing: Types and Applications by Patzer, Gordon

Marketing for Nonprofit Organizations by Rados, David

Strategische Marktforschung by Weber, Guenter

Teleselling: A Self-Teaching Guide by Porterfield, James D.

Organisation of Science and Technology at the Watershed: The Academic and Industrial Perspective by

Die Markenwertmessung ALS Grundlage Strategischer Markenführung by Riedel, Frank

The Art and Science of Computer Assisted Ordering: Methods for Management by Anderson, Barbara V., Anderson, Barbra V.

Der Amerikanische Markt Der Deutschen Elektroindustrie: Eine Untersuchung Unter Besonderer Beruecksichtigung Von Strategie Und Organisation by Leistl, Mathias

Markets and Myths: Forces for Change in the European Media by Lamizet, Weymouth, Tony, Hickethier

Adv Ser Mar Man V 5 by

Ökologieorientierte Führung Multinationaler Unternehmen in Entwicklungsländern by

Creating and Managing International Joint Ventures by

Relationship Marketing: Theory and Practice by

Die Einfuehrung Von Telefonbanking ALS Vertriebswege-Entscheidung Von Kreditinstituten by Ausfelder, Richard

The CIM Marketing Dictionary by Hart, Norman, Stapleton, John

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction by Woodruff, Robert B., Gardial, Sarah F.

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Rackham, Neil

International Marketing: Sociopolitical and Behavioral Aspects by Kaynak, Erdener

Engines of Innovation by

Marketing in Evolution: Essays in Honour of Michael J. Baker by Hoodd, Neil

Die Dynamik Von Konsumgütermärkten: Eine Evolutorische Sicht by Lauer, Thomas

Constituting Management: Markets, Meanings, and Identities by

Handling Customer Disconfirmations: A Model of the Service Provider's Response Process by

Methoden Zur Messung Und Beeinflussung Der Dienstleistungsqualität: Feedback- Und Anreizsysteme in Beherbergungsunternehmen by

Marketing in Asia Pacific and Beyond by

Setting the PACE in Product Development by McGrath, Michael E.

Das Lernende Unternehmen: Theorie Und PRAXIS Des Organisationalen Lernens by Wahren, Heinz-Kurt E.

R&D Decisions: Strategy Policy and Innovations by

Empirische Marktforschung Mit Ordinalen Panelmodellen: Parameterschaetzung, Simulationsstudien Und Praktische Anwendung by Schneider, Wolfgang

The Sex of Things: Gender and Consumption in Historical Perspective by

Global Perspectives in Cross-Cultural and Cross-National Consumer Research by Manrai, Lalita, Kaynak, Erdener

Networks in Marketing by

The Market Value Process: Bridging Customer & Shareholder Value by Cleland, Alan S., Bruno, Albert V.

Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing by Woodside, Arch G.

Gerontographics: Life-Stage Segmentation for Marketing Strategy Development by Moschis, George

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople by Tracy, Brian

Marketing Channel Management: People, Products, Programs, and Markets by McCalley, Russell W.

Marketing Channel Management: An Instructor's Manual by Unknown

Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees by Burkan, Wayne C.

Marketing-Forschung Fuer Agrarfakultaeten: Analyse Der Berufsfelder Und Evaluierung Des Studiums Der Studiengaenge- Allgemeine Agrarwissenschaften Und by Bischoff, Wolfgang

Social Reconstructions of the World Automobile Industry: Competition, Power and Industrial Flexibility by

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing by Fulton, Richard, Maddock, Richard

Logistik Im Handel: Optimale Lagerstruktur Und Bestellpolitik Einer Filialunternehmung by Toporowski, Waldemar

Hard Looks: Masculinities, Spectatorship & Contemporary Consumption by Nixon, Sean

Psychology in Economics and Business by Antonides, Gerrit

Images of Nations and International Public Relations by Kunczik, Michael

Market Share Reporter 97 by Darnay, Arsen J., Gale Group

Oekologieorientierte Profilierung Im Vertikalen Marketing: Dargestellt Am Beispiel Der Elektrobranche by Universität Münster, Ceyp, Michael

Goodness-Of-Fit-Maße in Linearen Regressions- Und Logit-Modellen: Theorie Und Anwendung in Der Empirischen Marktforschung by Reisinger, Heribert

Global Tourist Behavior by Kaynak, Erdener, Uysal, Muzaffer

Green Marketing in a Unified Europe by Mintu-Wimsatt, Alma T., Lozada, Hector R.

Managing Product Development by

Nutzungsausfallersatz- Ein Notwendiges Uebel?: Versuch Einer Dogmatischen Begruendung Und Alternativloesungen by Nehlsen, Sönke-Peter

Der Beitrag Des Strategischen Marketing Zur Verbesserung Der Problemloesungsfaehigkeit Wirtschaftspolitischer Entscheidungen Von Staaten: Dargestellt by Kaapke, Andreas

The World's Greatest Brands by

Der Erfolg Externer Diversifikation Im Handel: Eine Theoretische Und Empirische Untersuchung by Greune, Malte

Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors by Herron, Douglas B.

Interkulturelle Werbung by Müller, Wendelin G.

Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, S by

Recent Advances in Tourism Marketing Research by Fesenmaier, Daniel, O'Leary, Joseph, Uysal, Muzaffer

Geschäftsbeziehungsmanagement by Plinke, Wulff, Kleinaltenkamp, Michael

Technology Fountainheads: From Missouri to Mars-A Century of Leadership in Manufacturing by Corey, Raymond E., Corey, E. Raymond

Die Eg-Produkthaftungsrichtlinie - Ein Moegliches Modell Fuer Den Mercosul? by Xavier Yanko, M. de Alencar

Oekonometrische Bestimmung Der Lebensmittel- Und Naehrstoffzufuhr Von Personen Anhand Des Lebensmittelverbrauchs Von Haushalten by Gedrich, Kurt

Internationale Werbeplanung: Eine Analyse Unter Besonderer Berücksichtigung Der Internationalen Werbebudgetierung by Streich, Michael

Film ALS Marktleistung: Absatzpolitik Filmwirtschaftlicher Produktionsunternehmen by

Interne Kunden-Lieferanten-Beziehungen by

Marketing Für Geldmarktfonds Durch Fondsgesellschaften: Eine Industrieökonomische Untersuchung by

Computergestütztes Promotioncontrolling: Konzeption Eines Informationssystems Für Das Controlling Von Konsumgüterpromotions by

Marketing the Museum by McLean, Fiona