Marketing in 1996

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

Fremdkapitalmarketing: Ein Teil Des Finanzmarketing Der Unternehmung by Klein, Sebastian

Practical Merchandising Math by Gafney, Leo

Global Marketing by Lamont, Douglas

The Information Superhighway and Private Households: Case Studies of Business Impacts by

Building a Mail Order Business: A Complete Manual for Success by Cohen, William A.

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

Marketing by Mercer, David

The Low-Income Consumer: Adjusting the Balance of Exchange by Donley, Thomas, Alwitt, Linda F.

Information-Driven Marketing Decisions: Development of Strategic Information Systems by Samli, A. Coskun

Proposal Savvy: Creating Successful Proposals for Media Projects by Parsigian, Elise K.

The Low-Income Consumer: Adjusting the Balance of Exchange by Alwitt, Linda F., Donley, Thomas

Proposal Savvy: Creating Successful Proposals for Media Projects by Parsigian, Elise K.

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

New infotainment Technologies in the Home: Demand-side Perspectives by

International Public Relations: A Comparative Analysis by

Marketing 1: Käuferverhalten, Marktforschung Und Marketing-Prognosen by Berndt, Ralph

Internationales Vertikales Marketing: Eine Explorative Erfassung Und Evaluation Des Strategischen Verhaltens Der Markenartikelindustrie Gegenüber Inte by

Economics of Innovation: The Case of Food Industry by

Experiment-Research Methodology in Marketing: Types and Applications by Patzer, Gordon

Advances in International Marketing by

Marketing for Nonprofit Organizations by Rados, David

Strategische Marktforschung by Weber, Guenter

Teleselling: A Self-Teaching Guide by Porterfield, James D.

Organisation of Science and Technology at the Watershed: The Academic and Industrial Perspective by

Die Markenwertmessung ALS Grundlage Strategischer Markenführung by Riedel, Frank

The Art and Science of Computer Assisted Ordering: Methods for Management by Anderson, Barbara

Markets and Myths: Forces For Change In the European Media by Hickethier, Knut (University of Hamburg, Weymouth, Tony, Lamizet, Bernard (Departement Communicat

Adv Ser Mar Man V 5 by

Ökologieorientierte Führung Multinationaler Unternehmen in Entwicklungsländern by

Creating and Managing International Joint Ventures by Pitts, Robert, Woodside, Arch

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction by Woodruff, Robert B., Gardial, Sarah F.

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Rackham, Neil

Marketing in Evolution: Essays in Honour of Michael J. Baker by Hoodd, Neil

Die Dynamik Von Konsumgütermärkten: Eine Evolutorische Sicht by Lauer, Thomas

Methoden Zur Messung Und Beeinflussung Der Dienstleistungsqualität: Feedback- Und Anreizsysteme in Beherbergungsunternehmen by

Handling Customer Disconfirmations: A Model of the Service Provider's Response Process by

Constituting Management: Markets, Meanings, and Identities by

Marketing in Asia Pacific and Beyond by

Das Lernende Unternehmen: Theorie Und PRAXIS Des Organisationalen Lernens by Wahren, Heinz-Kurt E.

R&D Decisions: Strategy Policy and Innovations by

The Sex of Things: Gender and Consumption in Historical Perspective by

Networks in Marketing by

The Market Value Process: Bridging Customer & Shareholder Value by Bruno, Albert V., Cleland, Alan S.

Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing by Woodside, Arch

Gerontographics: Life-Stage Segmentation for Marketing Strategy Development by Moschis, George

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople by Tracy, Brian

Marketing Channel Management: People, Products, Programs, and Markets by McCalley, Russell W.

Marketing Channel Management: An Instructor's Manual by Unknown

Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees by Burkan, Wayne C.

Social Reconstructions of the World Automobile Industry: Competition, Power and Industrial Flexibility by

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing by Fulton, Richard L., Maddock, Richard C.

Logistik Im Handel: Optimale Lagerstruktur Und Bestellpolitik Einer Filialunternehmung by Toporowski, Waldemar

Hard Looks: Masculinities, Spectatorship & Contemporary Consumption by Nixon, Sean

Psychology in Economics and Business by Antonides, Gerrit

Managing Product Development by

Dual Restructuring: A Two-Way Route to Survival and Competitive Advantage by Kroger, Fritz

The World's Greatest Brands by

Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors by Herron, Douglas B.

Der Erfolg Externer Diversifikation Im Handel: Eine Theoretische Und Empirische Untersuchung by Greune, Malte

Interkulturelle Werbung by Müller, Wendelin G.

Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, S by

Geschäftsbeziehungsmanagement by Kleinaltenkamp, Michael

Internationale Werbeplanung: Eine Analyse Unter Besonderer Berücksichtigung Der Internationalen Werbebudgetierung by Streich, Michael

Film ALS Marktleistung: Absatzpolitik Filmwirtschaftlicher Produktionsunternehmen by

Interne Kunden-Lieferanten-Beziehungen by

Computergestütztes Promotioncontrolling: Konzeption Eines Informationssystems Für Das Controlling Von Konsumgüterpromotions by

Marketing Für Geldmarktfonds Durch Fondsgesellschaften: Eine Industrieökonomische Untersuchung by

Response!: The Complete Guide to Profitable Direct Marketing by Geller, Lois K.

Marketing the Museum by McLean, Fiona