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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction

Paperback

Series: Total Quality Management

Business GeneralMarketing

ISBN10: 1557865531
ISBN13: 9781557865533
Publisher: John Wiley & Sons
Published: May 10 1996
Pages: 358
Weight: 0.96
Height: 0.73 Width: 5.44 Depth: 8.36
Language: English
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

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Business General