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Managing Product Development

Managing Product Development

Hardcover

Business GeneralMarketing

ISBN10: 0195074386
ISBN13: 9780195074383
Publisher: Oxford University Press
Published: Oct 24 1996
Pages: 320
Weight: 1.52
Height: 1.02 Width: 6.34 Depth: 9.34
Language: English
This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries. It will be indispensable reading for academics in the field of innovation and technology management, and for professionals in industry responsible for product development.

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Business General