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Marketing for Nonprofit Organizations
Hardcover
ISBN13: 9780865692541
Publisher: Praeger
Published: Mar 25 1996
Pages: 480
Weight: 1.86
Height: 1.06 Width: 6.14 Depth: 9.21
Language: English
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers.
By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.Also in
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