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Handling Customer Disconfirmations: A Model of the Service Provider's Response Process

Handling Customer Disconfirmations: A Model of the Service Provider's Response Process

Paperback

Series: Fokus Dienstleistungsmarketing

Investing & FinanceManagementMarketing

ISBN10: 3824463334
ISBN13: 9783824463336
Publisher: Deutscher Universitatsverlag
Published: Jul 15 1996
Pages: 211
Weight: 0.63
Height: 0.50 Width: 5.83 Depth: 8.27
Language: German
The service provider's decision process is seen from an information processing perspective. Based on individual and social psychology the author develops hypotheses about what happens in the service provider's mind within each process step.

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