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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Response: The Complete Guide to Profitable Direct Marketing

Response: The Complete Guide to Profitable Direct Marketing

Paperback

Marketing

ISBN10: 0684871130
ISBN13: 9780684871134
Publisher: Touchstone Books
Published: May 1 1999
Pages: 368
Weight: 1.29
Height: 0.92 Width: 6.04 Depth: 9.04
Language: English
In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

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Marketing