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Global Marketing
Paperback
Series: International Dimensions Marketing
Business GeneralManagementMarketing
Publisher Price: $65.00
ISBN13: 9781557868299
Publisher: Wiley
Published: Jan 30 1996
Pages: 620
Weight: 2.33
Height: 1.25 Width: 7.00 Depth: 10.00
Language: English
Global Marketing: * Discusses contemporary global issues * Covers important cultural issues * Offers a superior discussion of the global environment * Synthesizes traditional and non-traditional analysis * Emphasizes experience-based analysis Each chapter features a chapter outline, learning objectives, conclusions and questions based on the learning objectives. Global Marketing is suitable for marketing practitioners and all international marketing courses at both the undergraduate and postgraduate level.
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