• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Market Value Process

The Market Value Process

Hardcover

Series: Jossey-Bass Business & Management

Investing & FinanceManagementMarketing

ISBN10: 0787902756
ISBN13: 9780787902759
Publisher: Jossey-Bass
Published: Jul 31 1996
Pages: 272
Weight: 1.36
Height: 0.96 Width: 7.33 Depth: 9.56
Language: English
Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

Also in

Marketing