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Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
Hardcover
Series: Jossey-Bass Nonprofit Sector
ISBN13: 9780787903268
Publisher: John Wiley & Sons
Published: Oct 22 1996
Pages: 303
Weight: 1.13
Height: 0.97 Width: 6.28 Depth: 9.32
Language: English
?William E. Cameron, director, Philadelphia YMCA Management Resource Center
Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.
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