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Hard Looks: Masculinities, Spectatorship & Contemporary Consumption

Hard Looks: Masculinities, Spectatorship & Contemporary Consumption

Paperback

MarketingGeneral SociologyMen's Studies

ISBN10: 0312163339
ISBN13: 9780312163334
Publisher: Palgrave MacMillan
Published: Sep 15 1996
Pages: 241
Weight: 0.70
Height: 0.61 Width: 5.42 Depth: 8.40
Language: English
Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. The author skillfully investigates the development of this new man imagery and its relationship to contemporary formations of masculinity and masculine culture. This lively and innovative study will prove essential reading for sociologists interested in the study of men and masculinities and students of cultural, media, and gender studies.

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Men's Studies