Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Markets and Myths: Forces for Change in the European Media

Markets and Myths: Forces for Change in the European Media

Weymouth, Tony
Hickethier

Paperback

MarketingGeneral SociologyGeneral World History

ISBN10: 0582275652
ISBN13: 9780582275652
Publisher: Routledge
Published: May 9 1996
Pages: 278
Weight: 0.87
Height: 0.58 Width: 6.14 Depth: 9.21
Language: English

Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.

Also in

General Sociology

View All