Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Arts and Cultural Sponsorship: Systematic Planning of Partnerships Between Actors in the Cultural Sector and Businesses

Arts and Cultural Sponsorship: Systematic Planning of Partnerships Between Actors in the Cultural Sector and Businesses

Bruhn, Manfred
Pöllmann, Lorenz

Hardcover

Business GeneralInvesting & FinanceMarketing

Currently unavailable to order

ISBN10: 3658500786
ISBN13: 9783658500788
Publisher: Springer
Published: May 2 2026
Pages: 315
Weight: 1.89
Height: 0.92 Width: 6.94 Depth: 9.48
Language: English
Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and internal collaboration with various communication departments within the company. The aim of this book is to present the full range of diverse applications of cultural sponsorship as a component of integrated communication. The systematic presentation of the individual steps for developing a sponsorship concept enables readers to identify the opportunities and risks of using arts and cultural sponsorship and, based on this, to develop an independent, company-specific arts and cultural sponsorship strategy. Case studies from the perspectives of sponsors and sponsored parties provide practical insights as well as inspiration and reflection opportunities for developing one's own arts and cultural sponsorship strategy.

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