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Dienstleistungsnetzwerke: Dienstleistungsmanagement Jahrbuch 2003
Paperback
AccountingBusiness GeneralMarketing
ISBN13: 9783322902917
Publisher: Gabler Verlag
Published: May 7 2012
Pages: 792
Weight: 3.02
Height: 1.61 Width: 7.50 Depth: 9.25
Language: German
- Wie kann die komplexe Aufgabe der Gestaltung von Netzwerken im Dienstleistungsbereich optimal gelöst werden?
- Welche Gestaltungsfaktoren, wie z.B. Strukturen von Netzwerken, Kommunikationssysteme, Informationssysteme, bieten sich an?
- Nach welchen Kriterien erfolgt die Auswahl von Netzwerkpartnern und wie gestaltet sich eine Markenpolitik in Netzwerken?
- U.a.m.
Darüber hinaus wird wieder ein umfassender Service-Teil rund um das Thema Dienstleistungen geboten.
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