Marketing in 2023

Advances in Brand Semiotics & Discourse Analysis by

Digital Marketing Strategy by Smith, Olivia

Internet Marketing by Hensen, Zack

Is marketing a good career? by Trappe, Christoph

Dealing with Socially Responsible Consumers: Studies in Marketing by

Tourism and Hospitality in Asia: Crisis, Resilience and Recovery by

The Evolution of Made in Italy: Case Studies on the Italian Food and Beverage Industry by Veronesi, Vittoria, Schiavello, Martina

Fashion Heritage: Narrative and Knowledge Creation by

Kundenbindungsprogramme Für Industrieunternehmen Mit Indirekten Kunden: Wertegemeinschaften Im B2B Zur Verbesserung Der Kundenloyalität by Pankow, Michael

Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring by

The art of building strong brands by Ait Chalal, Yacine

The Seven Figure Marketing Mindset For Novelists by Sperling, Jody J.

Sport Team Identifikation: Eine Multidimensionale Konzeption Zur Erklärung Der Identifikation Mit Professionellen Sportmarken by Von Der Wense, Daniel

Schlüsselwerke Der Werbeforschung by

Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 by

Integrierte Markenführung Im Digitalen Zeitalter: Bedeutung - Konzepte - Instrumente - Evaluation by Westermann, Arne, Ghorbani, Mijka

Der Wandel des Berufsfelds Public Relations. Zusammenhang mit der Digitalisierung by Anonymous

Kinder- und Familien-InfluencerInnen-Marketing. Problematiken und Risiken by Anonymous

Internal Communication and Management: Theory and PRAXIS Communication-Centered Management by Knorre, Susanne, Buchholz, Ulrike

Consumer Behavior: Understanding Consumers- Designing Marketing Activities by Hoffmann, Stefan, Akbar, Payam

Tourism Marketing in East and Southeast Asia by

Global Competitiveness: Ten Things Thai Businesspeople Should Know by Wall, William Philip

Green Marketing in Emerging Economies: A Communications Perspective by

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales by

Verpackung als Marketinginstrument in Zeiten des Nachhaltigkeitstrends by Draser, Karla

The Joy of Propaganda: The How and Why of Public Relations and Marketing by Bradford, Jeff

Case Based Research in Tourism, Travel, Hospitality and Events by

Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch? by Röhricht, Simon

How does web design affect consumers' trust in online shopping? by Petker, Julia

Insights about the relationship between customer loyalty and chatbots by Petker, Julia

Werbung bei Subscription-Video-on-Demand-Plattformen. Welche Einstellungen und Erwartungen haben die Nutzer in Deutschland? by Sanchez, Jasmin

Wie gut akzeptieren Kunden KI im Marketing? Potenziale der Künstlichen Intelligenz und Vorbehalte von Konsumenten by Bäumer, Marc

Know-How of Branding Products and Services in the Digital Space by Nathan Mba Msc B. a. Fcim (U K), Dan VIV

Marketing- und Vertriebstheorien. Marktformen, Preis- und Nachfrageelastizität, asymmetrische Informationen und Märkte, Wettbewerbsstrategien by Schoppus, Darius

Marketing- und Vertriebstheorien. Trendforschung, Ideengewinnung, Selektion und Bewertung, Zielgruppenfindung, Hakenmodell, Lean Startup, Markenmanage by Schoppus, Darius

Business Model Innovation: New Frontiers and Perspectives by

Building Corporate Identity, Image and Reputation in the Digital Era by

Digital Entrepreneurship and the Sharing Economy by

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa by Hinson, Robert, Owusu, Richard Afriyie, Adeola, Ogechi

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands by Hansen, Heidi

Digital Dawn in Adland: Transforming Australian Agencies by Crawford, Robert

New Consumer Culture in China: The Flower Market and New Everyday Consumption by Liu, XI

Das Konsumverhalten junger Frauen im Bereich Nachhaltigkeit von Kleidung by Prescher, Jule

Kreativitäts- und Präsentationstechniken zum Selbst- und Zeitmanagement. Dreikomponenten-Modell von Amabile und der Wirkungszusammenhang von Zeitmanag by Sadqui, Oumaima

Die Auswirkung von Involvement auf grünen Werbeskeptizismus by Schneider, Bettina

Die Wirkung von Nutzerkommentaren auf die Glaubwürdigkeit grüner Werbung auf Social Media by Schneider, Bettina

Huawei: From Catching Up to Leading by Yan, Mengling, Dong, Xiaoying

Creating Superfans: How to Turn Your Customers Into Lifelong Advocates by Hodak, Brittany

A Bridge Not Too Far: Where Creativity Meets Innovation by Ohri, Deepak

I Am My Brand: How to Build Your Brand Without Apology by Springer, Kubi

Entrepreneurial Journalism: Strategien Und Methoden Für Journalisten Und Medienentwickler (At) by Heidbrink, Henriette, Pranz, Sebastian

Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport by Havard, Cody T.

Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus by Röding, Tobias

Digital Marketing All-In-One for Dummies by Diamond, Stephanie

Konsumentenpräferenzen beim Kauf von Secondhand-Luxusgütern by Mehn, Audrey, Schuck, Katharina A., Perret, Jens K.

Promotion of Natural and Cultural Heritage for Tourism Development by Ibrahimi, Behije

Annual Strategic Marketing Plan by Washington, Elona

Vertrauen. Macht. Wirtschaft.: Sicher Führen in Unsicheren Zeiten by Woischwill, Branko, Bogott, Nicole

Strategische Erfolgsfaktoren im Krisenmanagement. Ziele und Instrumente der internen und externen Unternehmenskommunikation by Arslan, Dilvan

Managing Sales Pipeline(s) with Pipedrive by Specchia, Antonio

It Ain't Rocket Science, Friend!: How to Position Your Expertise, Build An Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. by Johnson Kirkman, Brianca

Verkaufsförderung im Geschäft und online by Egger, Lisa

We Are All Weird: The Myth of Mass and the End of Compliance by Godin, Seth

Entwicklung eines neuen Projekts und ausgewählter Kommunikationsmaßnahmen. Kritische Analyse des Gangway e.V. by Sucher, Sarah

Das Konsumentenverhalten deutscher und russischer Millennials. Interkulturelle Analyse in Bezug auf nachhaltig produzierte Lebensmittel by Tokar, Darja

Chancen und Herausforderungen der Implementierung von Nachhaltigkeitsmarketing by Beerthuis, Kim

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing Roi by Scott, David

The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win by Sheehan, Mary

ChatGPT FOR STARTUPS: Hyperscale Your Business with this Game-Changing Technology by Hegazi, Amir

Let the Story Do the Work: The Art of Storytelling for Business Success by Choy, Esther

Customer Centricity in Der Neuproduktentwicklung: Radikale Kundenorientierung ALS Schlüssel Für Potenzialstarke Innovationen by Rademacher, Ute

Preis- und kommunikationspolitische Maßnahmen der Marke "Hunkemöller" by Goldschmidt, Raphaela

#Ownyourstory by Dr Priyanka Kokatnur, Dr Pooja Darda

Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky" by Bond, James I.

The Influential Marketer: 366 Crackin' Copywriting, Marketing & Mindset Ideas to Skyrocket Your Results, One Day at a Time by Plummer, Steve

Social Intranet als Umsetzung der Corporate Social Responsibility in der internen Unternehmenskommunikation by Anonymous

Der Imagetransfer bei Nike im Fall Michael Jordan und seine Auswirkungen by Eurich, Jan

Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results by Anderson, David J., Zheglov, Alexei

Secrecy in Public Relations, Mediation and News Cultures: The Shadow World of the Media Sphere by Cronin, Anne M.

Auswirkungen von SARS-CoV-2 auf das deutsche Verbraucherverhalten. Strategien zur Entwicklung eines nachhaltigen Konsumklimas by Heimann, Johanna

Mobile Commerce. Smartphones im E-Commerce by Wuggenig, Beate

Handbook of Research on the Interplay Between Service Quality and Customer Delight by

Marketing Und Innovation in Disruptiven Zeiten by

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo by Yang, Changzheng

Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining by Bruhn, Manfred

Space Marketing Spaceports: Communicating with Stakeholders, Communities, and Key Leaders by House, Izzy

You Must Market Your Book by Corder, Honoree

Pay What It's Worth: You Don't Need to Set a Price on Value by Joyce, Tara

Behavioral Targeting. Auswirkungen auf das Markenvertrauen by Carababas, Anna

Instagram Marketing: A Guide to Growing Your Brand with Instagram by Kirby, Jacob

Assemblage: The Art and Science of Brand Transformation by Probst, Emmanuel

Loose Leaf for Consumer Behavior by Hawkins, Delbert I., Mothersbaugh, David L., Kleiser, Susan Bardi

Start for Success: The Entrepreneur's Guide to Start-ups by Cavelle, Jan

Understanding the Public Relation Strategies in Political Agendas by Arya, Tanya

Seu Primeiro Cliente de Social Media em 24h: Guia Social Media by Stk, Patricia

The Big MLM Lie: Why Multi Level Marketing Sucks by Fox, Lisa-Marie

Start for Success: The Entrepreneur's Guide to Start-ups by Cavelle, Jan

Diversität in Marketing & Sales: Best Practices Von Agenturen, Beratungen Und Unternehmen by

Social Impact of Wine Marketing: The Challenge of Digital Technologies to Regulation by Ramsak, Mojca

Encounters at the Counter by

Sustainability and Social Marketing Issues in Asia by

Everything You Need to Know about Investing for Teens in Stocks and Real States by U. Hartley

Управление маркетингом: by Абада, Жак &

Public Relations im Web. PR-Kommunikation in der Praxis by Quach, Thi Ngoc Thuy

Social-Media-Strategie von E-Scooter-Anbietern. Lime, Voi und TIER im Vergleich by Pöhland, Johanna

Die Anti-Grünen-Kampagne zur Bundestagswahl 2021. Analyse und Bewertung der Merkmale, Kommunikationskanäle und Ergebnisse by Pöhland, Johanna

Editing for Communications Professionals by Tingle, Cathy

SM's Ultimate Book Marketing Guide by White, Kevin

Das Metaverse in Marketing und Vertrieb. Anwendungsfelder im B2B-Sektor by Ramsenthaler, Jakob

Werbepsychologie, Brand Management, Neuromarketing und Trojanisches Marketing by Jandl, Manuela

Online-Handel und stationärer Handel. Herausforderungen der digitalen Transformation im Deutschen Handel by Weinberger, Vanessa

Einsatzpotenziale von Virtual Reality Technologien im B2B Finanzmarketing by Unger, Christina

50 Estrategias de Marketing para lanzarte al vacío: Marketing para lanzar tu producto: Descubre cómo maximizar tus posibilidades de éxito by Ruiz, Jaime

The Art of Marketing Your Medical Billing Business by Merced, Tamara Peart

Pricing: A Guide to Pricing Decisions by Silkoset, Ragnhild

Trend Management: How to Effectively Use Trend-Knowledge in Your Company by Blechschmidt, Jörg

التسويق من القلب للقلب by أحمد إسرا&#1

Die zukünftige Positionierung des Drogerie-Konzerns dm. Erarbeitung einer Empfehlung für die zukünftige Markenausrichtung mittels einer SWOT-Analyse by Sadqui, Oumaima

Comportement des consommateurs vis-à-vis des produits verts dans un pays en développement by Chovancova, Miloslava, Asango Okanga, Patrick, Jibril, Abdul Bashiru

Psychology For Leadership - The 1000 Men Strong Leader (Business Negotiation): The Secret to Effortlessly Building a Network Marketing Empire (Influen by Watson, James

Network Marketing: The No.1 Way to Prospect - Master the Art of Effortlessly Closing a Potential Client for Business or Sales (Sales and Marketing) by Walker, Jonathan S.

Social Media Marketing For Beginners - How To Make Money Online: Guaranteed Strategies To Monetizing, Mastering, & Dominating Any Platform For Your Br by Walker, Jonathan S.

Network Marketing - Recruiting & Retailing Mastery: Negotiation 101 by Walker, Jonathan S.

Affiliate Marketing: Build Your Own Successful Affiliate Marketing Business from Zero to 6 Figures by Walker, Jonathan S.

(Re)Discovering the Human Element in Public Relations and Communication Management in Unpredictable Times by

Künstliche Intelligenz Entlang Der Customer Journey: Einsatzpotenziale Von KI Im E-Commerce by Köhler, Maximilian, Harwardt, Mark

Die Entwicklung einer Kampagnenstrategie für das Start-Up "Heartlight Vintage". Welche Kanalstrategie wird empfohlen? by Böhm, Susan

Instagram Kingdom: Building a Brand and Making Money on Instagram by Asif, Mohammad

Pépites du storytelling pratique à appliquer dès aujourd'hui ! by Lembegue, Emmanuel A.

Internationales Marketing. Differenzierung oder Standardisierung? by Falke, Annkatrin

Consumer Behavior by Iacobucci, Dawn, Ruvio, Ayalla

An Author's Guide to Literary Genres, Volume 1: Juvenile (Children's) Nonfiction by Thompson, Lynn Maria

Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch by Kaabour, Marwa

Mind Your F**king Business: The No-Nonsense Guide to Making Your Good Business Great by Monkhouse, Dominic

The Speaker's Edge Second Edition by Lizotte, Ken

National Brands and Global Markets: An Historical Perspective by

Research Methodologies for Business Management by Ratten, Vanessa

Marketing Analytics: A Machine Learning Approach by

Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies by

Learning Technology Influences Marketing Change by Lok, John

Unleashing the Power of Brand Magic: A Guide to Transform Your Marketing Strategy by Caraballo, Kenneth

NVivo R1: Douze compétences essentielles pour les chercheurs en sciences qualitatives II by Park, Chongwon

Tesis en Marketing: Una guía práctica para el diseño y el análisis de la investigación cuantitativa by Avalos Quispe, Rodrigo Hugo

Social Media Marketing: The Complete Guide by Otutu, Ogheneovie Ralph

A Career in Public Relations: From Novice to International PR Professional/公关生涯：从小白到&#2 by 刘小卫

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape by Quesenberry, Keith A., Coolsen, Michael K.

Crossover Creativity: Real-Life Stories about Where Creativity Comes from by Trott, Dave

E-Food als Trend im E-Commerce. Geschäftsmodelle, Trends und Weiterentwicklungsvorschläge by Fennen, Mike

Method Marketing by Hatch, Denison

The Ultimate YouTube Monetization Handbook Learn How to Make Money on YouTube by Kumari, Amrita

Marketingstrategien im Fitnessbereich. Analyse der Strategie des erfolgreichsten Fitnesscenters Europas "McFit" by Anonymous

Challenger Brand Marketing(R) by Gumas, John, Alexander, Craig

Multi-Moment Marketing by Scholtens, A.

Mission Driven by Nanton, Nick, Thomas, Keni

Method Marketing by Hatch, Denison

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service by Goodman, John

Digital Service Delivery in Africa: Platforms and Practices by

Einfuhrung in Die Marktforschung.: Zweite, Komplett Uberarbeitete Und Aktualisierte Auflage by Duncker &. Humblot

Sell Smarter, Not Harder: The Ultimate Guide To Sales Success by Beshears, Jules

Instagram: Incrementa il Tuo Business Online con il Marketing dei Social Network, Aumenta i Tuoi Follower e Scopri Tutti Segreti by Palmer, Marc A.

Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design by

3 powerful codes of real estate marketing and automation by Nadeem Ahmed, Syed

Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO by Edgar, Matthew

Hire me if you can: 666 dirty secrets to recruit top growth hacking talent before your competitors do (Large Print Edition) by Sabry, Nader H.

Emerging Trends in Sustainable Supply Chain Management and Green Logistics by

SilverComm: Marketing Practices and Messages for the Age of Aging by Lim, Young Joon, Cooper, Anne M.

Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy by Hörner, Thomas

Search Engine Marketing. Chancen und Herausforderungen by Anonymous

9 Golden Rules Of Affiliate Marketing: Affiliate Marketing for Beginners by Rogers, Eli

Trendanalyse von Fitness-Food-Produkten und Nahrungsergänzungsmitteln in Deutschland by Lunkeit, Mary

Connect and Convert by Vignesh, Ds

The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow by Mintz, Ofer

Content Production for Digital Media: An Introduction by Weldon, John, Thompson, Jay Daniel

Einführung in Die Medienwirtschaftslehre by Zydorek, Christoph

The Rebel Girl's Guide to Marketing: Stop Committing Random Acts of Marketing! by Raebel, Lisa L.

Kundenbindung durch Mobile Marketing auf der Social Media Plattform Tik-Tok by Omeirat, Ahmed

Brand Image in the Hotel Industry by Latif, Wasib Bin

Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online by Jandal, Husam

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape by Quesenberry, Keith A., Coolsen, Michael K.

Communicating Corporate Social Responsibility: The Trust Factor by Byrum, Kristie

Dreamers and Unicorns by Bhaduri, Abhijit

Made with Toughlove by

The Modern Customer - The Phantom: Customers on the Run: How Sales Must Respond to Radically New Buying Behavior by Rainsberger, Livia

Advances in Management Research: Emerging Challenges and Trends by

SilverComm: Marketing Practices and Messages for the Age of Aging by Lim, Young Joon, Cooper, Anne M.

Zusammenhänge zwischen Nachhaltigkeit und Digitalisierung by Anonymous

Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility by

Global Marketing Strategy: An Executive Digest by Schlegelmilch, Bodo B.

Kundenmanagement: Grundlagen - Strategien - Beispiele by Krafft, Manfred

Affiliate Marketing Handbook: Build a Successful Online Business and Achieve Financial Freedom by Strong, Will

Entwicklungs- und Handlungsempfehlungen für eine erfolgreiche Marktpositionierung der Adidas AG by Kammerl, Nicole

Affiliate Marketing Made Simple: A Comprehensive Guide to Different Strategies by Rimmer, Luke

List Building Techniques for Internet Marketers by Ekanem, Anthony

Make or Buy - Outsourcing in Der Veranstaltungsbranche: Ansätze Zur Ableitung Von Kriterien Zur Fundierung Von Outsourcingentscheidungen by Grimm, Valerie I., Haag, Patrick

The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today by Stinnett, Bill