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Building Corporate Identity, Image and Reputation in the Digital Era
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9780367531249
Publisher: Routledge
Published: Jan 9 2023
Pages: 554
Weight: 1.75
Height: 1.16 Width: 6.14 Depth: 9.21
Language: English
Brands - corporate, products, service- today are collectively defined by their customers, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
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