Sign-In
CartResults
Filters
Sort by
Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior
Karpińska-Krakowiak, Malgorzata
Hardcover
$327.59
{"Id":28020924,"Title":"Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior","Authors":["Karpi\u0026#324;ska-Krakowiak, Malgorzata"],"ShortTitle":"Anthropomorphism and Animism in Advertising: Persuasive Tactics and the\u2026","Author":"Karpi\u0026#324;ska-Krakowiak, Malgorzata","Ean":"9781041108849","Isbn":"1041108842","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[11804233],"CategoryIds":[429,433,436],"FormatId":1,"FamilyId":13141382,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":2,"PublicationDate":"2025-10-16T00:00:00","Join":null}
Marketing and Gamification: Applications, Challenges, and Ethics
Gupta, Sahil
Nagina, Razia
Paruthi, Mandakini
Paperback
$90.99
{"Id":29300643,"Title":"Marketing and Gamification: Applications, Challenges, and Ethics","Authors":["Gupta, Sahil","Nagina, Razia","Paruthi, Mandakini"],"ShortTitle":"Marketing and Gamification: Applications, Challenges, and Ethics","Author":"Gupta, Sahil","Ean":"9781032694214","Isbn":"1032694211","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[5585126,11124560,9791185],"CategoryIds":[436,916],"FormatId":2,"FamilyId":null,"SeriesId":468997,"LanguageId":56,"PriceMin":90.99,"PriceMax":90.99,"Desirability":2,"PublicationDate":"2026-05-21T00:00:00","Join":null}
Strategic Brand Management in Higher Education
Nguyen, Bang
Melewar, T. C.
Hemsley-Brown, Jane
Hardcover
$327.59
{"Id":2734327,"Title":"Strategic Brand Management in Higher Education","Authors":["Nguyen, Bang","Melewar, T. C.","Hemsley-Brown, Jane"],"ShortTitle":"Strategic Brand Management in Higher Education","Author":"Nguyen, Bang","Ean":"9780367139421","Isbn":"0367139421","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1009922,1038760,1091933],"CategoryIds":[430,436,883],"FormatId":1,"FamilyId":12929131,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2019-02-21T00:00:00","Join":null}
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Knox, Kathy
Kubacki, Krzysztof
Rundle-Thiele, Sharyn
Hardcover
$327.59
{"Id":2737246,"Title":"Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement","Authors":["Knox, Kathy","Kubacki, Krzysztof","Rundle-Thiele, Sharyn"],"ShortTitle":"Stakeholder Involvement in Social Marketing: Challenges and Approaches to\u2026","Author":"Knox, Kathy","Ean":"9780367172695","Isbn":"0367172690","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1008620,1008623,1008624],"CategoryIds":[429,430,436],"FormatId":1,"FamilyId":12958656,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2020-11-26T00:00:00","Join":null}
$327.59
{"Id":2741976,"Title":"New Consumer Culture in China: The Flower Market and New Everyday Consumption","Authors":["Liu, XI"],"ShortTitle":"New Consumer Culture in China: The Flower Market and New Everyday\u2026","Author":"Liu, XI","Ean":"9780367235178","Isbn":"036723517X","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1014529],"CategoryIds":[433,436],"FormatId":1,"FamilyId":9342589,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2021-07-20T00:00:00","Join":null}
$92.39
{"Id":2748372,"Title":"Addiction as Consumer Choice: Exploring the Cognitive Dimension","Authors":["Foxall, Gordon"],"ShortTitle":"Addiction as Consumer Choice: Exploring the Cognitive Dimension","Author":"Foxall, Gordon","Ean":"9780367339029","Isbn":"0367339021","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1019562],"CategoryIds":[433,680,793],"FormatId":2,"FamilyId":444668,"SeriesId":468997,"LanguageId":56,"PriceMin":92.39,"PriceMax":92.39,"Desirability":1,"PublicationDate":"2021-03-31T00:00:00","Join":null}
Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media
Esmaeilpour, Fariba
Shabani Nashtaee, Mitra
Hardcover
$125.99
{"Id":2750081,"Title":"Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media","Authors":["Esmaeilpour, Fariba","Shabani Nashtaee, Mitra"],"ShortTitle":"Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot\u2026","Author":"Esmaeilpour, Fariba","Ean":"9780367361877","Isbn":"0367361876","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1024266,1024268],"CategoryIds":[429,436,488],"FormatId":1,"FamilyId":12956849,"SeriesId":468997,"LanguageId":56,"PriceMin":125.99,"PriceMax":125.99,"Desirability":1,"PublicationDate":"2020-01-28T00:00:00","Join":null}
Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
Hansen, Heidi
Hardcover
$339.29
{"Id":2759740,"Title":"Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands","Authors":["Hansen, Heidi"],"ShortTitle":"Brand Management in a Co-Creation Perspective: Communication as\u2026","Author":"Hansen, Heidi","Ean":"9780367504892","Isbn":"0367504898","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1033864],"CategoryIds":[436],"FormatId":1,"FamilyId":12297473,"SeriesId":468997,"LanguageId":56,"PriceMin":339.29,"PriceMax":339.29,"Desirability":1,"PublicationDate":"2021-07-21T00:00:00","Join":null}
Building Corporate Identity, Image and Reputation in the Digital Era
Melewar, T. C.
Dennis, Charles
Foroudi, Pantea
Hardcover
$327.59
{"Id":2760536,"Title":"Building Corporate Identity, Image and Reputation in the Digital Era","Authors":["Melewar, T. C.","Dennis, Charles","Foroudi, Pantea"],"ShortTitle":"Building Corporate Identity, Image and Reputation in the Digital Era","Author":"Melewar, T. C.","Ean":"9780367531232","Isbn":"0367531232","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1038760,1094109,2006832],"CategoryIds":[436],"FormatId":1,"FamilyId":12582146,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2021-07-30T00:00:00","Join":null}
$327.59
{"Id":2761123,"Title":"Internal Marketing: Theories, Perspectives, and Stakeholders","Authors":["Brown, David M."],"ShortTitle":"Internal Marketing: Theories, Perspectives, and Stakeholders","Author":"Brown, David M.","Ean":"9780367532925","Isbn":"0367532921","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1035076],"CategoryIds":[435,436],"FormatId":1,"FamilyId":12573441,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2020-10-30T00:00:00","Join":null}
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Bianchi, Anna
Hardcover
$327.59
{"Id":2765411,"Title":"Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth","Authors":["Bianchi, Anna"],"ShortTitle":"Driving Consumer Engagement in Social Media: Influencing Electronic Word\u2026","Author":"Bianchi, Anna","Ean":"9780367613105","Isbn":"0367613107","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1041646],"CategoryIds":[435,436],"FormatId":1,"FamilyId":12567494,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2020-12-11T00:00:00","Join":null}
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Sanak-Kosmowska, Katarzyna
Hardcover
$327.59
{"Id":2767246,"Title":"Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour","Authors":["Sanak-Kosmowska, Katarzyna"],"ShortTitle":"Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour","Author":"Sanak-Kosmowska, Katarzyna","Ean":"9780367646523","Isbn":"0367646528","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1038063],"CategoryIds":[435,436,911],"FormatId":1,"FamilyId":9396235,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2021-11-25T00:00:00","Join":null}
Charity Marketing: Contemporary Issues, Research and Practice
Hyde, Fran
Mitchell, Sarah-Louise
Paperback
$82.59
{"Id":2770055,"Title":"Charity Marketing: Contemporary Issues, Research and Practice","Authors":["Hyde, Fran","Mitchell, Sarah-Louise"],"ShortTitle":"Charity Marketing: Contemporary Issues, Research and Practice","Author":"Hyde, Fran","Ean":"9780367680893","Isbn":"0367680890","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1039317,1039323],"CategoryIds":[430,436],"FormatId":2,"FamilyId":9421153,"SeriesId":468997,"LanguageId":56,"PriceMin":82.59,"PriceMax":82.59,"Desirability":1,"PublicationDate":"2021-12-20T00:00:00","Join":null}
Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
Miles, Christopher
Paperback
$88.19
{"Id":2772139,"Title":"Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory","Authors":["Miles, Christopher"],"ShortTitle":"Marketing, Rhetoric and Control: The Magical Foundations of Marketing\u2026","Author":"Miles, Christopher","Ean":"9780367734787","Isbn":"0367734788","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[3656683],"CategoryIds":[436],"FormatId":2,"FamilyId":12511935,"SeriesId":468997,"LanguageId":56,"PriceMin":88.19,"PriceMax":88.19,"Desirability":1,"PublicationDate":"2020-12-18T00:00:00","Join":null}
Corporate Heritage Marketing: Using the Past as a Strategic Asset
Riviezzo, Angelo
Garofano, Antonella
Napolitano, Maria Rosaria
Hardcover
$327.59
{"Id":2772561,"Title":"Corporate Heritage Marketing: Using the Past as a Strategic Asset","Authors":["Riviezzo, Angelo","Garofano, Antonella","Napolitano, Maria Rosaria"],"ShortTitle":"Corporate Heritage Marketing: Using the Past as a Strategic Asset","Author":"Riviezzo, Angelo","Ean":"9780367764951","Isbn":"0367764954","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1048576,1048581,1048587],"CategoryIds":[429,436],"FormatId":1,"FamilyId":12297720,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2021-05-31T00:00:00","Join":null}
Corporate Heritage Marketing: Using the Past as a Strategic Asset
Riviezzo, Angelo
Garofano, Antonella
Napolitano, Maria Rosaria
Paperback
$82.59
{"Id":2772569,"Title":"Corporate Heritage Marketing: Using the Past as a Strategic Asset","Authors":["Riviezzo, Angelo","Garofano, Antonella","Napolitano, Maria Rosaria"],"ShortTitle":"Corporate Heritage Marketing: Using the Past as a Strategic Asset","Author":"Riviezzo, Angelo","Ean":"9780367764999","Isbn":"0367764997","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1048576,1048581,1048587],"CategoryIds":[429,436],"FormatId":2,"FamilyId":12297720,"SeriesId":468997,"LanguageId":56,"PriceMin":82.59,"PriceMax":82.59,"Desirability":1,"PublicationDate":"2021-05-31T00:00:00","Join":null}
Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
Blankson, Charles
Coffie, Stanley
Paperback
$92.39
{"Id":2773742,"Title":"Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches","Authors":["Blankson, Charles","Coffie, Stanley"],"ShortTitle":"Branding and Positioning in Base of the Pyramid Markets in Africa:\u2026","Author":"Blankson, Charles","Ean":"9780367777531","Isbn":"0367777533","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1048383,1048387],"CategoryIds":[433,436],"FormatId":2,"FamilyId":12947591,"SeriesId":468997,"LanguageId":56,"PriceMin":92.39,"PriceMax":92.39,"Desirability":1,"PublicationDate":"2021-04-01T00:00:00","Join":null}
$92.39
{"Id":2775171,"Title":"Relationship Marketing in the Digital Age","Authors":["Steinhoff, Lena","Palmatier, Robert"],"ShortTitle":"Relationship Marketing in the Digital Age","Author":"Steinhoff, Lena","Ean":"9780367786922","Isbn":"0367786923","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1048415,890281],"CategoryIds":[430,433,436],"FormatId":2,"FamilyId":12925669,"SeriesId":468997,"LanguageId":56,"PriceMin":92.39,"PriceMax":92.39,"Desirability":1,"PublicationDate":"2021-03-31T00:00:00","Join":null}
$327.59
{"Id":2873469,"Title":"Addiction as Consumer Choice: Exploring the Cognitive Dimension","Authors":["Foxall, Gordon"],"ShortTitle":"Addiction as Consumer Choice: Exploring the Cognitive Dimension","Author":"Foxall, Gordon","Ean":"9780415703208","Isbn":"0415703204","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1019562],"CategoryIds":[433,680,793],"FormatId":1,"FamilyId":444668,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2016-02-15T00:00:00","Join":null}
Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour
Shaikh, Aijaz A.
Karjaluoto, Heikki
Hardcover
$327.59
{"Id":4262276,"Title":"Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour","Authors":["Shaikh, Aijaz A.","Karjaluoto, Heikki"],"ShortTitle":"Marketing and Mobile Financial Services: A Global Perspective on Digital\u2026","Author":"Shaikh, Aijaz A.","Ean":"9780815386940","Isbn":"081538694X","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1044150,1677068],"CategoryIds":[429,430,433],"FormatId":1,"FamilyId":12931325,"SeriesId":468997,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2019-01-15T00:00:00","Join":null}