• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How does web design affect consumers' trust in online shopping?

How does web design affect consumers' trust in online shopping?

Paperback

Marketing

ISBN10: 334679976X
ISBN13: 9783346799760
Publisher: Grin Verlag
Published: Jan 7 2023
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: English
Scientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen University, language: English, abstract: The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey. This study revealed that the visual appeal of websites influences customers' trust in companies, and that trust also influences their purchase intention.

Also in

Marketing